Roughly half (48.9%) of marketers used YouTube, and 20.6% were on Pinterest, compared to the 82.7% on Twitter and 87.7% on Facebook.
Images, videos and infographics were used by 38.2%, 35.9% and 25.7% of respondents, respectively, and additional data suggested these visual assets were of greatest importance to content marketing programs.
The most vertical ad units, wide skyscrapers (160 x 600), saw the greatest number of in-view impressions, followed by the common medium rectangle (250 x 300) and finally, leaderboards (728 x 90).
The Association of Magazine Media broke down social network user distribution not only by age, but also by specific social media sites used.
Twitter will earn $129.7 million in mobile advertising revenues this year in the US.
Online video viewers living in blue states watched 26% more video content than those living in red states during the second quarter of 2012.
43% of mobile phone users use applications, but 54% of them decided not to install an app due to concerns about sharing or collecting of personal information.
VideoHub saw the greatest indices for video ad completions online and on mobile devices from 9pm to 1am.
The hours of 11am to 6pm each saw a slightly greater share of US digital video streams across the VideoHub network.
66% said reputational damage to the brand was a critical or significant risk.