Devices People Plan To Buy In The Next Year, 2013 vs 2014 [TABLE]

Table - Devices People Plan To Buy In The Next Year

Smartphone purchase intent among respondents fell 4 percentage points year over year.

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Attitudes Toward Retailer Ads & Emails, December 2014 [TABLE]

Table - Attitudes Toward Retailer Ads & Emails

Among US email users who opened and read promotional emails from retailers—72% of internet users studied—fully 80% said they found it useful when a retailer sent them emails featuring recommended products based on what they had previously purchased.

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Influential Sources For College Students’ Back-To-School Purchase Decisions, August 2014 [TABLE]

Table - Influential Sources For College Students

More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.

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Brand Buzz Among Millennials & Minorities, 2014 [TABLE]

Table - Brand Buzz Among Millennials & Minorities

While Amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials.

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Mobile Channels LGBT Use To Book Hotels vs Air Travel, November 2014 [TABLE]

Table - Mobile Channels LGBT Use To Book Hotels vs Air Travel

Across generations, about 40% of LGBT mobile users reserved hotels through their devices, and more than one-quarter booked flights.

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LGBTs’ Travel-Related Mobile Activities By Generation, November 2014 [TABLE]

Table - LGBTs

Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.

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