Broadcast TV will boast the lion’s share of ad dollars, at nearly 52%, and the majority of those dollars will be spent on national campaigns.
Plenty of binge-viewers in this group are consuming dramas from the comfort of their couches.
Nearly nine in 10 US companies with 100 or more employees will use social networks for marketing purposes this year.
Nearly nine in 10 US companies with 100-plus employees will use social media for marketing purposes this year.
90% of parents also listed digital games with educational purposes as a useful pursuit, along with visiting educational websites and reading books.
Webinars are a popular marketing tactic—especially for B2B marketers—and research indicates many believe they can be highly effective.
The overall Internet adoption rate among US adults stands at 84% this year as it has since 2013, and is up from 52% in 2000.
Seventeen percent of small business owners said they were actively investing in Search Engine Optimization.
While social networking’s popularity extends across ethnicities, conventional wisdom is correct in saying it is particularly important for US Hispanics.
The biggest pain point for client-side marketers today is the major bottleneck presented by IT and web development teams.