Americans’ Spending Patterns By Generation, August 2014 [TABLE]

Table - Americans

Some 45% of American adults claim to be spending more today than they were a year ago, with Millennials (51%) most likely to be loosening the purse strings.

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Us Online Ad Revenue Share By Company, 2012-2016 [TABLE]

Table - Us Online Ad Revenue Share By Company

Facebook’s share of the US digital display market rose from 14.8% in 2012 and is projected to hit 21.5% this year.

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Enterprises’ Most Desired Online Capabilities, August 2014 [TABLE]

Table - Enterprises

Between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of major importance to their market and financial success in the next 5 years.

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Likely Response To Winning $100,000 By Generation, May 2014 [TABLE]

Table - Likely Response To Winning $100,000 By Generation

18-to-36-year-olds were most likely to pay off any existing debt or loans if they were to get so lucky.

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Influence Of Word Of Mouth & Reviews On Female Empty-Nesters, August 2014 [TABLE]

Table - Influence Of Word Of Mouth & Reviews On Female Empty-Nesters

Female Empty Nesters are prone to seeking out reviews online and offline and are strongly influenced by what they find.

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