Inbound Marketing Priorities & Challenges, September 2014 [TABLE]

Table - Inbound Marketing Priorities & Challenges

A significant share of inbound marketers are reporting higher ROI than last year – perhaps as previous success is the top reason given for increasing inbound budgets.

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Share Of Average Time Spent Per Day With Select Media vs Ad Spending Share, 2014 [TABLE]

Table - Share Of Average Time Spent Per Day With Select Media vs Ad Spending Share

Looking at various activities within the digital landscape, time spent generally outpaces ad spending across the board.

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US College Students’ Back-To-School Purchase Influences, August 2014 [TABLE]

Table - US College Students

Some 93.6% of college students said they found one-on-one recommendations from friends at least somewhat influential.

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Products North Americans Plan To Buy Online By Category, March 2014 [TABLE]

Table - Products North Americans Plan To Buy Online By Category

When asked about the products they planned to purchase digitally in the next six months, 22% of US internet users cited cosmetics—the second-lowest response.

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Devices Used To Buy Online By Product Category, June 2014 [TABLE]

Table - Devices Used To Buy Online By Product Category

57% of US internet users said they preferred purchasing cosmetics and personal grooming items, such as makeup, shaving products and facial cleansers, in-store.

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