Despite the increased availability and enthusiasm for more immersive and interactive ad formats, the direct-response focus among mobile advertisers is one reason static ad formats remain popular.
Registration during purchase is considered the most effective email list building tactic, with 60% considering it very effective.
Rate Of Social Sharing By Campaign Type [CHART]Rate this post via marketingcharts.com The earned media generated by users sharing to their networks resulted in a significant conversion of new users. For example, 82% of the users that clicked on a friend’s news feed post about a quiz they’d taken went on to take the quiz […]
Average Entries Per Social Media Campaign By Type [CHART]Rate this post via marketingcharts.com Campaigns that attract high user activity and entry rates are not the types that inspire users to share with friends. Campaigns like contests and sweepstakes generate higher entry and participation rates, while quizzes, trivia contests and pick-your-favorite campaigns are more likely to […]
Mainstream & Niche Marketing Tactics [TABLE]Rate this post via emarketer.com In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by […]
According to February 2011 research from agency MGH, awareness is high among smartphone owners. Nearly two-thirds have seen a QR code, and about half that number, or one-third overall, had used one.