Western Europe—the region with the second-largest number of smartphone users, with 196.6 million in 2014, eMarketer estimates—saw three Nordic countries reach 50% penetration last year.
Spending on display ads continued to gain momentum, logging higher growth than any other format, at 14.9%, and a total value of $12.27 billion.
Online advertising spending in Europe rose 11.9% last year to total $36.4 billion.
India and Indonesia will see the most consistent growth patterns throughout our forecast period, both experiencing increases well above 50% this year.
An average 58% of smartphone owners in the region had their device within reach at least 20 hours per day.
In the Nordic countries combined—Sweden, Norway, Finland and Denmark—smartphones have surpassed laptops and TVs to become the most-owned device.
Just 15% of internet users in France typically watched television via VOD.
UK mobile ad spending grew 126.1% in 2013 to account for 19.0% of all digital ad spending in the country; this proportion will increase to 31.9% in 2014.
Total media ad spending in Sweden fell last year and amounted to no more than $3.77 billion, down from $3.80 billion in 2012.
Ad spending on daily newspapers dropped 13.4%, and magazines saw a 14.5% decline.