Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations.
China and the UK, have much higher proportions of online-to-total retail sales than the US, and ecommerce trends in each market are unique.
Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.
INFOGRAPHIC: How Quickly Do People Share Videos After Seeing Them?
Frequency Of Sharing Videos Infographic: Of the 17.9% who are sharing videos at least once a week, 8.6% are sharing daily.
Global YouTube Video Views Infographic: Less than 25% of video views worldwide are watched on YouTube.
On a country-by-country basis, the US is by far the leader in total media ad spending.
No more than one in 10 Nordics had either terminated or cut back their cable or satellite TV package in the past year in favor of online services.
Digital ad spending in Germany rose by over 9% in 2013 and will grow by a further 9.0% this year.
Western Europe—the region with the second-largest number of smartphone users, with 196.6 million in 2014, eMarketer estimates—saw three Nordic countries reach 50% penetration last year.