Telephone survey response rates have plummeted over the past 20-odd years, but may have reached their floor, according to a Gallup study whose results are supported by other research. Gallup’s data indicates that response rates for its Gallup Poll Social Series plunged from 28% in 1997 to a low of 5% in 2015, before increasing a couple of points to 7% last year.
Garnering survey responses can be a notoriously challenging task, facing headwinds such as general dissatisfaction with market research and survey fatigue. Consider that telephone survey response rates plummeted from 36% in 1997 to just 9% in 2012.
Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.
Customer engagement is a central theme running through this latest analysis of how companies are using Salesforce.
The average conversion rate for forms in the US is 7%.
For all the talk about real-time insights, it turns out that very few marketers are actually looking at their data sources every day.
Fewer marketers were interested in customer survey data and third-party market research.
The importance of cross-channel activity keeps rising, with nearly three-quarters of companies worldwide analyzing interactions between different online channels.
96% of small business owners say that technology is extremely (72%) or somewhat (24%) important to them in marketing their organization.
SEOmoz found over two-thirds of online marketers worldwide generated short-form content assets such as blog posts, social media updates, articles and guides.