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Surveys

Telephone Survey Response Rates, 1997-2017 [CHART]

Chart: Telephone Survey Response Rates, 1997-2017

Telephone survey response rates have plummeted over the past 20-odd years, but may have reached their floor, according to a Gallup study whose results are supported by other research. Gallup’s data indicates that response rates for its Gallup Poll Social Series plunged from 28% in 1997 to a low of 5% in 2015, before increasing a couple of points to 7% last year.

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Web Survey Response Rates [CHART]

Chart: Web Survey Response Rates

Garnering survey responses can be a notoriously challenging task, facing headwinds such as general dissatisfaction with market research and survey fatigue. Consider that telephone survey response rates plummeted from 36% in 1997 to just 9% in 2012.

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