Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.
Customer engagement is a central theme running through this latest analysis of how companies are using Salesforce.
The average conversion rate for forms in the US is 7%.
For all the talk about real-time insights, it turns out that very few marketers are actually looking at their data sources every day.
Fewer marketers were interested in customer survey data and third-party market research.
The importance of cross-channel activity keeps rising, with nearly three-quarters of companies worldwide analyzing interactions between different online channels.
96% of small business owners say that technology is extremely (72%) or somewhat (24%) important to them in marketing their organization.
SEOmoz found over two-thirds of online marketers worldwide generated short-form content assets such as blog posts, social media updates, articles and guides.
Telephone Survey Response Rates, 1997-2012 [CHART]Rate this post via marketingcharts.com Telephone survey response rates are on a precipitous decline, although telephone surveys that include landlines and cell phones and are weighted to match the demographic composition of the population continue to provide accurate data along most measures, finds the Pew Research Center for the People […]