This infographic illustrates that of the 20.9 million Super Bowl XLVII-related tweets sent during the game, nearly 30% were about the ads.
With an average of 108.7 million viewers for the game, brands certainly had an opportunity to reach a huge audience. So which brands fared best?
Budweiser scored the most effective commercial of the game, with its “Brotherhood” ad fetching an Ace Score of 665, slightly below last year’s high score of 671 (by Doritos and M&Ms).
This chart shows trending searches that were performed during the broadcast of Super Bowl XLVII.
This infographic by Trendrr TV breaks down the social TV chatter that Super Bowl XLVII generated.
This infographic pits some major brands that advertised during Super Bowl XLVII against one another based on social media presence.
More than three-quarters of consumers viewed the commercials as entertainment, up from 73% last year—however, only 10.5% said they were actually influenced to buy as a result of the spots.
This map illustrates where those football fan allegiances on Facebook lie during the Super Bowl by US county.