Super Bowl increase in conversion rates for automobiles simply mirrors the monthly industry-wide sales data.
The Super Bowl is almost here, and NBC has reportedly sold out of ad space at a record $4.5 million per 30 seconds.
With a record average of 112.2 million viewers for the game, per Nielsen’s adjusted tally, brands had an opportunity to reach the largest TV audience ever recorded.
This infographic illustrates that of the 20.9 million Super Bowl XLVII-related tweets sent during the game, nearly 30% were about the ads.
With an average of 108.7 million viewers for the game, brands certainly had an opportunity to reach a huge audience. So which brands fared best?
Budweiser scored the most effective commercial of the game, with its “Brotherhood” ad fetching an Ace Score of 665, slightly below last year’s high score of 671 (by Doritos and M&Ms).
More than three-quarters of consumers viewed the commercials as entertainment, up from 73% last year—however, only 10.5% said they were actually influenced to buy as a result of the spots.