Roughly 188.5 million Americans are expected to watch Super Bowl 52 on Sunday, reports the NRF based on a survey of close to 7,300 adults, and while that may be an optimistic forecast, it’s steady from last year.
Super Bowl increase in conversion rates for automobiles simply mirrors the monthly industry-wide sales data.
This infographic by USA Today illustrates the top commercials for the 2014 Super Bowl and their return on investment.
This infographic pits some major brands that advertised during Super Bowl XLVII against one another based on social media presence.
More than three-quarters of consumers viewed the commercials as entertainment, up from 73% last year—however, only 10.5% said they were actually influenced to buy as a result of the spots.
The upcoming Super Bowl, the biggest sporting event of the year, is obviously also a huge event for advertisers, who spent an average of $3.4 million per 30-second TV spot last year.