Roughly 188.5 million Americans are expected to watch Super Bowl 52 on Sunday, reports the NRF based on a survey of close to 7,300 adults, and while that may be an optimistic forecast, it’s steady from last year.
These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.
Super Bowl increase in conversion rates for automobiles simply mirrors the monthly industry-wide sales data.
The Super Bowl is almost here, and NBC has reportedly sold out of ad space at a record $4.5 million per 30 seconds.
Total ad revenues from Super Bowl 2014 reached $331.8 million—up nearly 14% from $292.0 million the year before.
This infographic by USA Today illustrates the top commercials for the 2014 Super Bowl and their return on investment.
With a record average of 112.2 million viewers for the game, per Nielsen’s adjusted tally, brands had an opportunity to reach the largest TV audience ever recorded.
US adults will spend an average $68.27 on Super Bowl-related items.
This infographic from Crowdtap illustrates the social side of Super Bowl ads.
The Super Bowl audience has numbered more than 50 million TV homes over each of the past 4 big games.