Amazon.com is this year’s top-perceived brand among LGBT consumers, jumping from the #6 spot last year.
Amazon enjoys the best public perception for the second consecutive year.
Fast food and QSR ads performed well with Millennials (18-33) last year.
7 in 10 consumers from 8 global markets are more likely to recommend a brand because it provides simpler experiences and communications.
Google tops the buzz rankings for the first half of this year among US Millennials.
Amazon topped the buzz rankings for the first half of this year, continuing its success from last year, when it also led the word-of-mouth rankings.
Close behind Amazon’s leading Buzz score of 30.6 were Ford (29.6) and Subway (29.4).
Nielsen recently issued its lists of the year’s most memorable new commercials and best branded product integrations in scripted shows.
Close behind Ford’s leading Buzz score of 31 were Amazon (29.9) and Subway (29.8).
A lot has changed in the past 5-10 years, but the endurance of McDonald’s as an American fast food icon seems to have stayed firm.