![Social Channels B2B Marketers Use For Professional News, August 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/02/181527-150x150.gif)
US B2B marketers turned to LinkedIn for marketing news far more frequently than other social media sites.
Global Video Ad Shares By Social Channel [INFOGRAPHIC]
![Global Video Ad Shares By Social Channel [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2014/11/unruly-share-report-social-platforms-800x454-150x150.png)
At 59.4%, Facebook accounts for the most video shares globally among the social networks.
Global Video Ad Shares By Social Channel, November 2014 [CHART]
![Global Video Ad Shares By Social Channel, November 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/11/Unruly-Global-Video-Ad-Shares-by-Platform-Nov2014-150x150.png)
59.4% of video ad shares occur on Facebook, with that figure slightly higher for the US.
Social Referral Traffic Trends, January 2013-June 2014 [CHART]
![Social Referral Traffic Trends, January 2013-June 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/08/Shareaholic-Social-Referral-Traffic-Trends-Jan2013-Jun2014-Jul2014-150x150.png)
Facebook continues to cement its position as the leading social referrer of website traffic.
Secret To Killer Blog Posts [INFOGRAPHIC]
![Secret To Killer Blog Posts [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2014/07/content_secret_references_infographic-150x150.jpg)
According to this infographic by WhoIsHostingThis, the secret to killer blog posts are references.
Social Traffic Referral Trends, October 2012-March 2014 [CHART]
![Social Traffic Referral Trends, October 2012-March 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/05/Shareaholic-Social-Referral-Traffic-Trends-Oct2012-Mar2014-Apr2014-150x150.png)
Referral traffic from Facebook is rapidly increasing, to the extent that as of March, the social network referred more than one-fifth (21.3%) of traffic to the average website.
Social Media Traffic Referrals [CHART]
![Social Media Traffic Referrals [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/04/chart-of-the-day-social-shares-150x150.jpg)
Pinterest is way more important than Twitter or Reddit for referral traffic.
Social Media Post-Click Engagement Rankings [TABLE]
![Social Media Post-Click Engagement Rankings [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2014/04/Shareaholic-Social-Post-Click-Engagement-Rankings-Apr2014-150x150.png)
StumbleUpon referred more traffic to publishers than a host of other popular social sites (such as YouTube and LinkedIn), combined.
Social Referral Traffic Trends, September 2012 – December 2013 [CHART]
![Social Referral Traffic Trends, September 2012 – December 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/01/Shareaholic-Social-Referral-Traffic-Trends-Sep2012-Dec2013-Jan2014-150x150.png)
While Facebook’s share of site visits retreated a little after a surge in November, it remains the comfortable leader, ending 2013 far ahead of its competitors.
Facebook Traffic Referral Trends, September 2012 – November 2013 [CHART]
![Facebook Traffic Referral Trends, September 2012 – November 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/12/Shareaholic-Facebook-Traffic-Referrals-Dec2013-150x150.png)
More than 1 in 6 visits to the average publisher came from a Facebook referral.