Mobile TV – defined as watching TV services while away from home on a smartphone, tablet or laptop – is growing in frequency.
Streaming Video Statistics & Trends
e-Strategy Trends’ continually updated collection of streaming video trends and statistics for marketing, public relations, advertising and strategic communications professionals.
4 in 10 US TV households stream video over connected TVs, most commonly via an internet-connected media player, reveals GfK in a recent study.
Netflix turned in another strong quarter in Q2, the company said in a recent release, gaining more than 2 million paid international subscribers.
LGBT websites and blogs remain the most popular form of media among Millennial LGBTs.
Periscope users watch an average of 40 years of video per day.
Some 56% of US households have at least one TV set connected to the internet through a video game system, smart TV set, Blu-ray player and/or streaming media device.
While a decent 40% of respondents had checked out sports digitally, just 16% had consumed content through a mobile device in the past 12 months.
Some 16% of TV viewers on average share content about the shows they’re watching online, with these viewers driving an impressive 11% of all online sharing.
Streaming video ad completion rates were lower on devices with smaller screens last year.
55% of US TV viewers marathon-viewed at least occasionally, with 21% doing so frequently.