via emarketer.com Viewers are not only availing themselves of new paths to content, they also are now watching shows in a variety of ways. More than one-third of respondents watched TV programs on an over-the-top device or via another alternative platform at least once a month, according to the survey. Streaming was the most popular […]
Streaming Video Statistics & Trends
e-Strategy Trends’ continually updated collection of streaming video trends and statistics for marketing, public relations, advertising and strategic communications professionals.
via emarketer.com The immediacy and ease of streaming services continue to draw users in search of online video. According to the survey, 58% of respondents said they watched online videos on web-based streaming services that hosted user-generated content, such as YouTube. And more than one-third of respondents said they watched content on full-episode player sites, […]
via emarketer.com According to eMarketer projections, online movie viewership spiked from 2010 to 2011, growing from 27.9 million viewers to 59.6 million viewers, and although growth will taper off substantially in 2012, the growth rate will still be approximately 27%. Moreover, eMarketer projects almost 25% of US internet users will view online movies in 2012. […]
via emarketer.com According to Screen Digest’s analysis, US audience members consumed 1.4 billion units of online movies in 2011. That is expected to reach 3.4 billion units in 2012. Views of physical movie discs, including retail sales and rentals of VHS, DVD and Blu-ray discs, will drop from 2.6 billion units in 2011 to 2.4 […]