Wyzowl conducted a worldwide survey of marketers in December 2017, finding that YouTube and Facebook were considered the first- and second-most effective video platforms for marketing—in that order.
Streaming Video Statistics & Trends
e-Strategy Trends’ continually updated collection of streaming video trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Streaming video has been popular with Millennials for some time, but it’s middle-aged Americans who are now getting in on the act. Almost 8 in 10 adults ages 35-49 accessed TV content from the internet in 2017, up from 53% just a couple of years earlier.
Despite an increasingly competitive digital video space that is packed with new (and successful) properties, usage of YouTube remains strong and the unit continues to be an important part of parent company Alphabet’s portfolio.
This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.
More than 85% of cord-cutters said that pay TV services were too expensive, and that cost was one of the main reasons they chose to cancel their cable or satellite service.
The use of connected TV devices continues on a sharp upward path, with another year of double-digit growth in the US.
Video streaming quality issues continue to be a big problem for the advertising and media industries.
65% of internet users worldwide watched some type of video-on-demand, including both short-form and long-form content, in September 2015.
Communication and authenticity appear to be at the heart of live streaming video’s potential benefits to companies.
Americans’ Weekly Media Consumption By Race/Ethnicity [TABLE]Black adults watch almost three times more TV on a weekly basis than Asian-American adults.