More than 85% of cord-cutters said that pay TV services were too expensive, and that cost was one of the main reasons they chose to cancel their cable or satellite service.
Streaming Video Statistics & Trends
e-Strategy Trends’ continually updated collection of streaming video trends and statistics for marketing, public relations, advertising and strategic communications professionals.
The use of connected TV devices continues on a sharp upward path, with another year of double-digit growth in the US.
Video streaming quality issues continue to be a big problem for the advertising and media industries.
65% of internet users worldwide watched some type of video-on-demand, including both short-form and long-form content, in September 2015.
Communication and authenticity appear to be at the heart of live streaming video’s potential benefits to companies.
Americans’ Weekly Media Consumption By Race/Ethnicity [TABLE]Black adults watch almost three times more TV on a weekly basis than Asian-American adults.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
The number of original scripted TV shows has grown over the years, not only on basic cable, but also on services like Hulu and Netflix.
Millennials are the most active video viewers of any US age group, and according to research from TiVo, this demographic primarily watches TV shows.
Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.