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Home » Strategy

Top Email Marketing Strategies, February 2015 [CHART]

A leading 72% pointed to technology that enables a 360-view of customer/brand interactions.

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February 11, 2015 By David Erickson
Filed Under: Analytics, Consumer Behavior, Email Marketing, Multichannel Marketing Tagged With: A/B Testing, Chart, Multivariate Testing, Statistics, Strategy

Top 10 Challenges Companies Face Using Social Media, October 2014 [CHART]

2/3rds of marketers said assessing the effectiveness of social media activities was a challenge for them.

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November 12, 2014 By David Erickson
Filed Under: Analytics, Consumer Behavior, Internal Communications, Online Behavior, Reputation Management, Social Media Analytics, Social Media Marketing Tagged With: Big Data, Brand Marketing, Career Development, Chart, Organizational Dynamics, Security, Statistics, Strategy, Training

Top Internal Challenges To Developing An Integrated Customer Experience, June 2014 [CHART]

Nearly 43% of US CMOs said aligning department strategies and priorities was the primary challenge of working across departments to develop a single customer experience.

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October 23, 2014 By David Erickson
Filed Under: Consumer Behavior, Internal Communications Tagged With: Big Data, Chart, Customer Experience, Organizational Dynamics, Statistics, Strategy

Companies With A Formal Customer Experience Management Strategy, Q2 2014 [CHART]

35% of marketing execs said their heads of operations and line-of-business leaders and finance, marketing, sales, point-of-sales and customer service teams were not focused around a customer experience strategy.

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October 23, 2014 By David Erickson
Filed Under: Consumer Behavior Tagged With: Chart, Customer Experience, Statistics, Strategy

Marketers’ Strategic Considerations, August 2014 [CHART]

Only 1 in 5 marketers feel that the role of the CMO doesn’t carry the same level of respect as other C-level executives.

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September 5, 2014 By David Erickson
Filed Under: Analytics, Consumer Behavior, Marketing Budgets, Online Behavior, Reputation Management Tagged With: Chart, Statistics, Strategy

Importance Of Marketers’ Soft Skills, May 2014 [VIDEO]

Most senior marketers believe the ability to embrace change is crucial.

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June 4, 2014 By David Erickson
Filed Under: Consumer Behavior, Podcast Tagged With: Beyond Social Media, Chart, Organizational Dynamics, Skills, Statistics, Strategy, Video

Important Elements Of Retailers’ Omnichannel Strategy, June 2013 [TABLE]

84% of retailers worldwide said that creating a consistent customer experience across channels was very important.

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December 23, 2013 By David Erickson
Filed Under: Advertising, eCommerce, International, Mobile Marketing, Online Behavior, Social Media Marketing Tagged With: Customer Experience, eTailing, Omnichannel, Retail Marketing, Segmentation, Statistics, Strategy, Table

B2B Marketers Who Have A Content Strategy [CHART]

A documented strategy makes a difference, as 84 percent of marketers who say they are ineffective at content marketing said they have no documented strategy.

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November 8, 2013 By David Erickson
Filed Under: B2B Marketing, Content Marketing Tagged With: Chart, Content Strategy, Statistics, Strategy

Evolution Of Strategic Risks, October 2013 [TABLE]

Asked which of a list of risk areas have the most impact on their business strategies, 40% of global respondents to a Deloitte survey cited reputation.

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October 29, 2013 By David Erickson
Filed Under: Internal Communications, Reputation Management Tagged With: Brand Marketing, economy, Risk Management, Statistics, Strategy, Table

B2C vs B2B Content Marketing, October 2013 [TABLE]

B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts.

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October 23, 2013 By David Erickson
Filed Under: B2B Marketing, Content Development, Content Marketing, Email Marketing, Event Marketing, Marketing Budgets, Social Media Marketing, Web Development, Website Marketing Tagged With: B2C Marketing, Brand Marketing, Case Study Marketing, Chart, Customer Acquisition, eNewsletters, Facebook, Lead Generation, LinkedIn, Statistics, Strategy

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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