![Top Email Marketing Strategies, February 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/02/AdobeDMA-Email-Marketers-Top-High-Impact-Strategies-Feb2015-150x150.png)
A leading 72% pointed to technology that enables a 360-view of customer/brand interactions.
Top 10 Challenges Companies Face Using Social Media, October 2014 [CHART]
![Top 10 Challenges Companies Face Using Social Media, October 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/11/181747-150x150.gif)
2/3rds of marketers said assessing the effectiveness of social media activities was a challenge for them.
Top Internal Challenges To Developing An Integrated Customer Experience, June 2014 [CHART]
![Top Internal Challenges To Developing An Integrated Customer Experience, June 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/10/178666-150x150.gif)
Nearly 43% of US CMOs said aligning department strategies and priorities was the primary challenge of working across departments to develop a single customer experience.
Companies With A Formal Customer Experience Management Strategy, Q2 2014 [CHART]
![Companies With A Formal Customer Experience Management Strategy, Q2 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/10/180720-150x150.gif)
35% of marketing execs said their heads of operations and line-of-business leaders and finance, marketing, sales, point-of-sales and customer service teams were not focused around a customer experience strategy.
Marketers’ Strategic Considerations, August 2014 [CHART]
![Marketers’ Strategic Considerations, August 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/09/CMOCouncil-Marketers-Strategy-Considerations-Aug2014-150x150.png)
Only 1 in 5 marketers feel that the role of the CMO doesn’t carry the same level of respect as other C-level executives.
Importance Of Marketers’ Soft Skills, May 2014 [VIDEO]
![Importance Of Marketers’ Soft Skills, May 2014 [VIDEO]](http://trends.e-strategyblog.com/wp-content/uploads/2014/06/Econsultancy-Key-Soft-Skills-for-Marketers-May2014-150x150.png)
Most senior marketers believe the ability to embrace change is crucial.
Important Elements Of Retailers’ Omnichannel Strategy, June 2013 [TABLE]
![Important Elements Of Retailers’ Omnichannel Strategy, June 2013 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2013/12/160911-150x150.gif)
84% of retailers worldwide said that creating a consistent customer experience across channels was very important.
B2B Marketers Who Have A Content Strategy [CHART]
A documented strategy makes a difference, as 84 percent of marketers who say they are ineffective at content marketing said they have no documented strategy.
Evolution Of Strategic Risks, October 2013 [TABLE]
![Evolution Of Strategic Risks, October 2013 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2013/10/Deloitte-Evolution-of-Strategic-Risks-2010-2016-Oct2013-150x150.png)
Asked which of a list of risk areas have the most impact on their business strategies, 40% of global respondents to a Deloitte survey cited reputation.
B2C vs B2B Content Marketing, October 2013 [TABLE]
![B2C vs B2B Content Marketing, October 2013 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2013/10/CMIMarketingProfs-B2B-B2C-Content-Marketing-Trends-Compared-Oct2013-150x150.png)
B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts.