A leading 72% pointed to technology that enables a 360-view of customer/brand interactions.
2/3rds of marketers said assessing the effectiveness of social media activities was a challenge for them.
Nearly 43% of US CMOs said aligning department strategies and priorities was the primary challenge of working across departments to develop a single customer experience.
35% of marketing execs said their heads of operations and line-of-business leaders and finance, marketing, sales, point-of-sales and customer service teams were not focused around a customer experience strategy.
Only 1 in 5 marketers feel that the role of the CMO doesn’t carry the same level of respect as other C-level executives.
Most senior marketers believe the ability to embrace change is crucial.
84% of retailers worldwide said that creating a consistent customer experience across channels was very important.
A documented strategy makes a difference, as 84 percent of marketers who say they are ineffective at content marketing said they have no documented strategy.
Asked which of a list of risk areas have the most impact on their business strategies, 40% of global respondents to a Deloitte survey cited reputation.
B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts.