US Ad Spending Forecast By Medium, 2014 vs 2015 [CHART]

Chart - US Ad Spending Forecast By Medium

US ad revenues are expected to increase by 3.5% next year, with the 4.9% normalized growth rate excluding the effects of Political & Olympic (P&O) spending being the fastest rate of growth since 2005.

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College Students’ Perceptions Of Privacy On Select Social Sites, July 2014 [CHART]

Chart - College Students

The largest percentage of college students cited Snapchat as the social network on which they felt they had the most privacy, at 35%, compared with 20% for Facebook.

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College Students’ Daily Use Of Social Networks By Site, July 2014 [CHART]

Chart - College Students

70% of US college students ages 18 to 24 who used social networks posted disappearing photos on Snapchat at least once per day.

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B2B Marketers’ Satisfaction With Data-Driven Tactics, August 2014 [CHART]

Chart - B2B Marketers

Slightly more than two-thirds of B2B marketers are using data to analyze customers.

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