Fewer than one-third of projects used marketing analytics prior to a decision, down from 37% five years ago.
The majority of email subscribers tend to be inactive.
Marketers are in the process of implementing personalization strategies at their organizations.
Almost 3 in 5 Millennials have used a chatbot at some point, and that the majority of those who haven’t are at least interested in giving them a go.
About two-thirds of retail marketers are using AI for marketing purposes. This chart shows how.
This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.
Marketers are looking for their digital experiences in the coming year to be more comprehensive and connected and for them to tie the entire journey across both physical and digital engagements.
Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.
Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.
The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years.