While just 7% of gaming industry professionals worldwide were developing VR or AR games in 2014, nearly 20% said the same just one year later.
eMarketer estimates that worldwide, user growth of 10.9% this year will bring Twitter’s monthly active population to 286.3 million by the end of this year.
Selena Gomez is currently ranked number one among celebrities in terms of the marketing value of her social media posts.
Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [PDF] from Edison Research and Triton Digital.
Value, customer service, product quality and trust are among the core drivers of US consumers’ satisfaction with companies.
57% of Americans aged 12 and older this year report listening to online radio on a monthly basis, and 88% of those listeners (50% of respondents overall) listen on a weekly basis.
Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.
Some 71% of US consumers would be willing to use a mobile app to manage their health.
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.
While brands gradually increased their daily number of Instagram posts in 2015, their interaction rates declined from an average of 4.96 to 3.1.