e-Strategy Trends’ continually updated collection of communications-related statistics for marketing, public relations, advertising and strategic communications professionals.
via emarketer.com BIA/Kelsey defines local advertising as any form of advertising that provides companies with access to a local audience. Though total US local ad spending is expected to grow slowly but steadily over the next four years, digital ad spending will enjoy double-digital growth each year, while traditional investment remains relatively flat. Read the…Read More
via marketingcharts.com Although liking an offer was not a top factor given for opening emails, consumers are motivated by discounts and special offers. In fact, those with email accounts said that receiving discounts and special offers (58%) was the top reason for subscribing to emails from businesses or non-profits, while those with Facebook accounts also…Read More
via marketingcharts.com Developing strong relationships with consumers and writing strong subject lines appear to be the best ways to ensure email opens, according to [download page] March 2012 survey results from Chadwick Martin Bailey (CMB) and Constant Contact. When respondents were asked what makes them open an email from a business or nonprofit, the organization…Read More
via marketingcharts.com The most socially engaged enterprises are experiencing business value returns 4 times higher than those who have the least social engagement presence, finds PulsePoint Group [pdf] in March 2012 survey results. Respondents were asked about the impact social media is having on a range of areas including sales effectiveness, operating margins, revenue growth,…Read More
via marketingcharts.com Companies appear to have their work cut out from them when it comes to getting their environmental claims across to consumers, finds Cone Communications in its 2012 Green Gap Trend Tracker, released in March. Just 44% of American consumers trust companies to tell them the truth when it comes to environmental messaging, relatively…Read More
via marketingcharts.com Rich media ads perform far better than standard banner ads in driving users to websites, while banners with video provide an even greater lift in visitors, says MediaMind [download page] in March 2012 analysis of 24,000 creatives with more than 12 billion impressions served in North America between July and December, 2011. In…Read More
via marketingcharts.com Social media and search advertising are projected to be the most popular advertising tools this year, each cited by 24% of respondents to a PointRoll survey [pdf] of US marketing professionals, conducted by Kelton Research and released in March 2012. Display advertising followed closely, chosen by 22% of respondents. There was then a…Read More