Statistics

e-Strategy Trends’ continually updated collection of communications-related statistics for marketing, public relations, advertising and strategic communications professionals.

Tablet Users Expect Speedy Sites [CHART]

via emarketer.com A January 2012 poll of worldwide tablet users conducted by Equation Research for technology performance company Compuware found that seven out of 10 respondents expected that websites would load at least as fast on tablets as they would on PCs. Read the rest at eMarketer. Rate this post

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Attitudes Toward Retail Product Videos [CHART]

via marketingcharts.com Online product viewers can have a powerful impression on consumers, according to [download page] a March 2012 report from the e-tailing group, sponsored by Invodo. 51% of respondents, who qualified by having watched product videos on retail or brand manufacturer websites, said that they have more confidence in the purchases they make after…

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Budgets Going Digital [CHART]

via marketingcharts.com Almost three-quarters of enterprise decision makers report a shift in budgets from traditional advertising to digital in the past year, according to [download page] a March 2012 report from DataXu. These shifts are not minor, either: in fact, about one-third of those say that more than half of their budgets have shifted from…

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Search Volume By Engine [CHART]

via businessweek.com To date, Facebook hasn’t made search a priority, and it shows. The prominent white box at the top of each page is good at helping users find other members. It’ll also spit back Facebook pages for brands and locations, recent status updates from friends, and general Web search results powered by Microsoft’s (MSFT)…

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Brand Decisions & Hispanics [CHART]

Via Marketing Charts As immigration continues to bring first generation Hispanics into the US market, integrated ethnic campaigns, such as Dunkin’ Donuts, across all sectors are becoming essential. 70% of 1st generation Hispanics say they notice products and brands that make the effort to reach their ethnicity through advertising, while more than 3 in 5…

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Chinese Online Video Sites By Revenue [CHART]

via emarketer.com Online video services in China hit the news in a big way this month when the two leading online video sites by market share, Youku and Tudou, announced plans to merge. According to data from Analysys International, Youku and Tudou accounted for a 35.5% share of all online video ad revenues in China…

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Consumer Concerns Over Fcommerce [CHART]

via emarketer.com No matter the size of the business, consumers still express hesitation when it comes to making purchases on social networks. According to JWT Intelligence, privacy was shoppers’ main concern when asked about F-commerce in June 2011. Similar percentages of consumers questioned whether Facebook was secure enough to be a safe purchase platform. Read…

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Reasons Small Businesses Like Fcommerce [CHART]

via emarketer.com According to Payvment, a social commerce platform provider, more than 100,000 sellers have Facebook stores. And according to a survey of Payvment’s own small business customer base, 37% of Facebook store operators were using the site as their sole sales channel. The same survey showed 61% of respondents liked Facebook for the ability…

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