Statistics

e-Strategy Trends’ continually updated collection of communications-related statistics for marketing, public relations, advertising and strategic communications professionals.

Brazillian Online Ad Growth [CHART]

via emarketer.com According to January 2012 statistics from IBOPE Nielsen Online, Nielsen’s local subsidiary in the country, the number of advertisers in Brazil using online display ads increased nearly 40% year over year. Read the rest at eMarketer. 0.0 00

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Consumer Facebook Page Liking Motivations [CHART]

via emarketer.com On Facebook, the desire to receive discounts and special offers was also the top reason for “liking” a brand, but it was only cited by 41% of US Facebook users, a smaller percentage of respondents than those that subscribed to email lists for the same reason. Additionally, 25% of respondents said they “like”…

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Consumer Email Subscription Motivations [CHART]

via emarketer.com Chadwick Martin Bailey analyzed why consumers engage via email and Facebook and found that receiving discounts and special offers was the top motivation. Of the US respondents who had an email account, 58% cited that as a reason for subscribing to email lists. Other reasons for email participation included taking part in a…

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Consumer Attitudes Toward Socially Responsible Companies [CHART]

via marketingcharts.com The majority of consumers from different regions across the world prefer to buy from, work for, and invest in companies that give back to society, but the proportions willing to pay extra for products and services from these companies are drastically lower, finds Nielsen in a March 2011 report. Indeed, consumers in North…

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Online Reviews & Suggestions [CHART]

via marketingcharts.com Brands can gain significant insights into how to improve already successful products by analyzing online reviews, finds BazaarVoice [pdf] in a March 2012 report. Examining more than 6 million pieces of user-generated content from both in-store and online shoppers, the company found that 12% of all reviews include product suggestions, and that the…

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Mobile Search Ad Spending Up 221.1% [CHART]

via marketingcharts.com Paid search spending grew 30.3% year-over-year in Q1, according to an April 2012 report from IgnitionOne. This represents the highest growth rate for search ad spend of any quarter since Q4 2010 (35%), and the highest growth rate in a first quarter since before 2009. Mobile and tablet search continued its impressive run,…

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Impact Of Facebook Timeline [CHART]

via marketingvox.com A recently-released study from Simply Measured found that a study of the Facebook Fan Pages of 15 early adopters from a variety of industries realized 46% more engagement per post with Timeline. Another study, by Vitrue, found that some brands have seen as much as 190% lift in engagements rate per fan. It…

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Location-Based Services Still Lagging [CHART]

via marketingcharts.com Small businesses are turning to certain social media tools in increasing numbers, finds AT&T in March 2012 survey results. Facebook was the most popular tool among small businesses in 2011, up 7.3% year-over-year to 44% of respondents, followed by LinkedIn, which was used by 31%, up 24% from 25% a year earlier. And…

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