Consumers Happier With Products Bought Online [CHART]Rate this post via marketingcharts.com bazaarvoice-product-sentiment-by-age-group-april2012.jpgConsumers who buy products online appear more satisfied with their purchases than in-store shoppers, a trend that surprisingly is magnified among the more mature age demographics, details BazaarVoice in a March 2012 report. Looking at online feedback from both in-store and online shoppers, the […]
One Third Of Marketers Think Their Digital Tools Are Kinda Sucky [CHART]Rate this post via marketingcharts.com Although the vast majority of marketers agree that digital marketing can reduce customer acquisition costs when properly used, existing tools are not providing the leverage needed in a number of key areas, details DataXu in a March 2012 report. […]
Pinterest User Behavior [SCREENSHOT]Rate this post via mediapost.com Now a recent study suggests it prompts consumers to make purchases. Some 21% of respondents to a recent survey with a Pinterest account have purchased a product after seeing a picture on the site. The PriceGrabber survey of 4,851 U.S. online consumers conducted between March 13 and […]
Magazines Positioning To Be Pinned [SCREENSHOT]Rate this post via adage.com Hearst’s sense of urgency about Pinterest is shared elsewhere in publishing, and with good reason. “It’s predominantly female, 25 to 44, an educated user — so it’s definitely someone that we want to speak to and engage,” Mr. Pollack said. The same could be said […]
American Online Movie Viewers, 2010-2016 [CHART]Rate this post via emarketer.com According to eMarketer projections, online movie viewership spiked from 2010 to 2011, growing from 27.9 million viewers to 59.6 million viewers, and although growth will taper off substantially in 2012, the growth rate will still be approximately 27%. Moreover, eMarketer projects almost 25% of US […]
Tablet Use Frequency By Activity [CHART]Rate this post via emarketer.com Tablets are also likely contributors to online movie growth. According to comScore, almost half of US tablet owners viewed full-length movies or on-demand video or TV episodes on the tablet on at least a monthly basis. Read the rest at eMarketer.
The Demise Of The Plastic Disc Industry [CHART]Rate this post via emarketer.com According to Screen Digest’s analysis, US audience members consumed 1.4 billion units of online movies in 2011. That is expected to reach 3.4 billion units in 2012. Views of physical movie discs, including retail sales and rentals of VHS, DVD and Blu-ray discs, […]
Website Usability Issues For Tablet Users [CHART]Rate this post via emarketer.com Tablet users’ expectations are being shaped by their fast PC-browsing experiences. The survey also found that 69% of those polled wanted websites to load in 2 seconds or less on tablets. Suggesting that current tablet users are somewhat dissatisfied by the web experience on […]
Tablet Users Expect Speedy Sites [CHART]Rate this post via emarketer.com A January 2012 poll of worldwide tablet users conducted by Equation Research for technology performance company Compuware found that seven out of 10 respondents expected that websites would load at least as fast on tablets as they would on PCs. Read the rest at eMarketer.
Attitudes Toward Retail Product Videos [CHART]Rate this post via marketingcharts.com Online product viewers can have a powerful impression on consumers, according to [download page] a March 2012 report from the e-tailing group, sponsored by Invodo. 51% of respondents, who qualified by having watched product videos on retail or brand manufacturer websites, said that they have […]