e-Strategy Trends’ continually updated collection of communications-related statistics for marketing, public relations, advertising and strategic communications professionals.

Email vs. Text: Global ePromotion Preferences [CHART]

via According to a March 2012 report from Ipsos, 75% of internet users surveyed worldwide preferred receiving retail promotions via email over text. Internet users in the UK and US were even more inclined to prefer email than the average internet user, at 87% and 86%, respectively. Internet users in the largest emerging-market countries,…

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Online Marketing ROI Metrics [CHART]

via Others are attempting to roll digital measurement into the larger branding evaluation picture by importing traditional offline count metrics like the gross rating point (GRP). A December 2011 survey from DIGIDAY and Vizu of North American marketers found this mixture was the most popular method for calculating online marketing ROI. Read the reast…

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Millennials Switch Media 27 Times An Hour [STUDY]

via A recent study found that consumers in their 20s (“digital natives”) switch media venues about 27 times per nonworking hour—the equivalent of more than 13 times during a standard half-hour TV show. The study of consumer media habits was commissioned by Time Warner’s’s Time Inc. and conducted by Boston’s Innerscope Research. Though it…

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