Statistics

e-Strategy Trends’ continually updated collection of communications-related statistics for marketing, public relations, advertising and strategic communications professionals.

Virtual Event Metrics [CHART]

via marketingcharts.com Currently, 61% of show producers have formally adopted success metrics. The most popular is the tried and true method of counting the number of attendees (68%), closely followed by attendee engagement (65%). Somewhat less popular as a metric is the number of qualified leads (55%), with four in10 or more producers also focusing…

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Virtual Event Behavior [CHART]

via marketingcharts.com marketingprofs-virtual-event-actions-aug-2011.JPGMore than eight in 10 (84%) virtual event attendees have taken some action as a direct result of attending a virtual event, and 61% have taken two or more actions. The most popular post-virtual event action is visiting a vendor’s site for more information (59%), followed by using a search engine to get…

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Virtual Events By Type [CHART]

via marketingcharts.com Trade shows are the most attended type of virtual event, according to an August 2011 survey from MarketingProfs and Trendline Interactive, sponsored by ON24. Data from “The Practicalities of Virtual Events” indicates 50% of virtual event attendees surveyed said they have attended a virtual trade show. Virtual trade shows have a comfortable margin…

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Smart Phone Shopping Stages [CHART]

via emarketer.com Interestingly, the research found that 54% of US smartphone owners used their phones to shop before arriving at a store. A smaller number said they had used their phone after getting to a brick-and-mortar location. This indicates that customers are “pre-shopping” on smartphones before deciding whether a trip to a retail location is…

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Mobile Shopping Behavior Of Smart Phone Owners [CHART]

via emarketer.com Customers are using web-enabled devices for a variety of purposes, but the highest percentage of respondents, 47%, said they relied on smartphones to find out more information about a product. Thirty-six percent of those polled had used their phones to read product reviews on retail websites. Price-comparison was also a popular activity, with…

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Smart Phone Shopping Behavior [CHART]

via emarketer.com Two-thirds of US consumers with smartphones have used the devices to aid shopping, according to a report by research firm Leo J. Shapiro and Associates. The February 2012 survey also found that 38% of respondents researched products on their smartphones while shopping at a physical store. Read the rest at eMarketer. Rate this…

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Internet TV Penetration [CHART]

via marketingcharts.com 38% of all US households now have at least one TV set connected to the internet via a video game system, a Blu-ray player, and Apple TV or Roku set-top box, and/or the TV set itself, up 21% from 30% in 2011, and almost 60% from 24% in 2010, details Leichtman Research Group…

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Online Dominates Media Consumption Time [CHART]

via marketingcharts.com The average share of US consumers’ daily media time spent online has risen from about 10% in 2007 to 15% in 2011, and is expected to grow to 16% this year, according to a new report from GroupM. Consumers spent an estimated 1 hour and 12 minutes out of their total of 8…

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Relevance Of Information Sources [CHART]

via marketingcharts.com The Nielsen survey also asked respondents to identify which advertising and brand messaging platforms are the most relevant to them when searching for information about the products, finding that the relevancy results often mirrored the trust responses. Recommendations from friends and family again topped the list, at 90% of respondents, followed by consumer…

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Trust In Sources [CHART]

via marketingcharts.com Global online consumers place the most amount of trust in earned media, and the least in ads served on mobile phones, finds Nielsen [download page] in an April 2012 report. An impressive 92% of consumers surveyed around the world said they trust earned media, such as word-of-mouth or recommendations from friends and family,…

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