Statistics

e-Strategy Trends’ continually updated collection of communications-related statistics for marketing, public relations, advertising and strategic communications professionals.

2012 US Communications Spending Growth [CHART]

via marketingcharts.com US communications industry spending is on pace to reach $1.185 trillion this year, representing 5.6% growth following solid 4.2% year-over-year growth in 2011, forecasts Veronis Suhler Stevenson (VSS) in an April 2012 report. VSS predicts that total industry spending will reach $1.419 trillion by 2015, marking a 5.7% compound annual growth rate (CAGR).…

Read More

Video Ad Landing Page Behavior [CHART]

via marketingcharts.com Users who watch an online video ad show greater interest in brand pages than those who arrive at the page by click, making completion rates a better success metric than click-through rates (CTR), says Vindico in an April 2011 report. Based on an analysis of 30 billion video ad impressions it served in…

Read More

Hispanics & Online Privacy [CHART]

via marketingcharts.com Although Hispanics are more likely than the general population to have become members of a variety of social networks, they are less likely to want a share a host of personal information on these sites, according to [pdf] survey results released in April 2012 by uSamp. Comparing responses from a survey of its…

Read More

Social TV Demographics [CHART]

via marketingcharts.com Smartphones, tablets, and TV make good companions, according to various reports released in April 2012. Data from a GfK Knowledge Networks survey indicates that 52% of minutes spent with tablets, and the same percentage with smartphones, are shared with TV viewing. Per a Forrester Research report, 85% of tablet owners use their tablets…

Read More

Moms’ Social Brand Engagement [CHART]

via marketingcharts.com Mothers aren’t only more likely to discuss and pass on brand information, they’re also more apt to engage with the brands themselves. A greater proportion of mothers than other women said they had liked a post (52% vs. 37%), read company or brand posts in their newsfeed (45% vs. 32%), and made a…

Read More

Mommy Brand Fan Behavior [CHART]

via marketingcharts.com Mothers are more likely than other women to be brand ambassadors on social networking sites, details Performics in April 2012 survey results. Looking at the behaviors of almost 3,000 women who accessed at least one social network on a regular basis, Performics found that mothers were 34% more likely than other women to…

Read More

Moments That Earn Customer Loyalty [CHART]

via marketingcharts.com Customer loyalty is most often formed as a result of first impressions, and companies should forget about trying to build loyalty with customers who are considering switching to a competitor, finds ClickFox in April 2012 survey results. When asked the most critical time for a company to gain their loyalty, 48% of the…

Read More