Statistics

e-Strategy Trends’ continually updated collection of communications-related statistics for marketing, public relations, advertising and strategic communications professionals.

Twitter Chatter: Junior Seau’s Death [CHART]

via mashable.com NFL legend Junior Seau was found dead at his Southern California home on Wednesday. He was 43 years old and mortally wounded by a gunshot to the chest when his girlfriend discovered him unconscious, according to reports. Seau’s death is being investigated as a possible suicide. He was a six-time All Pro and…

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US Ad Spending Forecast To Grow 2.2% in 2012 [CHART]

via marketingcharts.com US advertising revenues (excluding Political and Olympics – P&O) grew 1.6% in Q4 2011 and 3.1% for the full year to reach $171.7 billion, according to May 2011 figures from MagnaGlobal. Including P&O into the equation, the company reports a more moderate 1.7% year-over-year growth. This compares to recent Kantar Media figures, which…

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Costs Of Social Media Customer Service Untracked [CHART]

via marketingcharts.com Adoption of social media by customer service practitioners is high and has its benefits, but most are not tracking the transaction costs for the channels they are using, details Sword Ciboodle in survey results released in May 2012. In terms of social service channels currently supported by respondents, Facebook leads, with 60% indicating…

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US Smart Phone Market Share, By Platform [CHART]

via marketingcharts.com Google’s share of the US smartphone market (primarily representing the Android platform) climbed 8% between the 3 months ending December 2011 and the 3 months ending March 2012, increasing to 51% in that time period, after taking a majority share for the first time in the 3 months ending February 2012. Apple rose…

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Mobile Content Use [CHART]

via marketingcharts.com During the three-month average ending March 2012, 50% of US mobile subscribers used downloaded applications on their mobile device, up about 5% from 47.6% during the three-month average ending December 2011, according to comScore Mobile Metrix data. For the period, downloaded applications extended their lead in penetration over browsers, which were used by…

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Retail Mobile Point Of Sale [CHART]

via marketingcharts.com 2 in 3 retailers are interested in investigating a mobile point of sale (POS) or mobile point of payment (POP) solution, finds Motorola Solutions [pdf] in April 2012 survey results. Eliminating those not interested and looking purely at the subset who are, the report finds that 23% currently have a solution deployed, while…

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Italian Mobile Internet Penetration [CHART]

via emarketer.com Italians have long loved their SIM-card-based mobile devices. eMarketer estimates that there have been approximately 1.5 mobile phone subscriptions per person in the country since 2009. But as a result of high penetration, growth has stagnated—total mobile connections in the country is holding steady in the low 90 million range, far above Italy’s…

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Western European Social Media Use, 2011-2014 [CHART]

via emarketer.com there are notable variations in social network usage across the EU-5 that are significant for advertisers and marketers. In Spain, for example, social networks already reach a higher proportion of internet users than they do in the UK. Italy too will overtake the UK by this measure in 2012. The UK currently has…

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Reach Comparison: TV & Online Video Ads vs. Only TV Ads [CHART]

via emarketer.com Measuring and marrying TV and online video has benefits in terms of reach, as well, according to a September 2011 study by video ad network YuMe and Nielsen. The study found that with TV ads only, campaigns had 50% reach. When combined with online video advertising, however, the campaigns reached 57% of consumers,…

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Video Marketing For Brand Engagement [CHART]

via emarketer.com When surveyed this year, 73% of respondents said brand engagement was their primary video campaign metric. This was up from 68% in 2011 and just 18% in 2010. Brand lift and clickthroughs were still being talked about, but seem to be less essential in determining campaign effectiveness. Read the rest at eMarketer. 0.0…

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