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Home » Statistics

Italian Mobile Internet Penetration [CHART]

Italian Mobile Internet Penetration [CHART]Rate this post via emarketer.com Italians have long loved their SIM-card-based mobile devices. eMarketer estimates that there have been approximately 1.5 mobile phone subscriptions per person in the country since 2009. But as a result of high penetration, growth has stagnated—total mobile connections in the country is holding steady in the […]

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May 4, 2012 By David Erickson
Filed Under: International, Mobile Marketing, Uncategorized Tagged With: Chart, Italy, Market Penetration, Mobile, Statistics

Western European Social Media Use, 2011-2014 [CHART]

Western European Social Media Use, 2011-2014 [CHART]Rate this post via emarketer.com there are notable variations in social network usage across the EU-5 that are significant for advertisers and marketers. In Spain, for example, social networks already reach a higher proportion of internet users than they do in the UK. Italy too will overtake the UK […]

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May 4, 2012 By David Erickson
Filed Under: International, Social Media Marketing, Uncategorized Tagged With: Chart, Europe, France, Germany, Italy, Social Media, Spain, Statistics, United Kingdom, Western Europe

Reach Comparison: TV & Online Video Ads vs. Only TV Ads [CHART]

Reach Comparison: TV & Online Video Ads vs. Only TV Ads [CHART]Rate this post via emarketer.com Measuring and marrying TV and online video has benefits in terms of reach, as well, according to a September 2011 study by video ad network YuMe and Nielsen. The study found that with TV ads only, campaigns had 50% […]

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May 4, 2012 By David Erickson
Filed Under: Advertising, Television Advertising, Uncategorized, Video Marketing Tagged With: Chart, Statistics, Television

Video Marketing For Brand Engagement [CHART]

Video Marketing For Brand Engagement [CHART]Rate this post via emarketer.com When surveyed this year, 73% of respondents said brand engagement was their primary video campaign metric. This was up from 68% in 2011 and just 18% in 2010. Brand lift and clickthroughs were still being talked about, but seem to be less essential in determining […]

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May 4, 2012 By David Erickson
Filed Under: Advertising, Uncategorized, Video Advertising, Video Marketing Tagged With: Chart, Statistics

Marketers Attitudes Toward Online Video Ads vs TV Ads [CHART]

Marketers Attitudes Toward Online Video Ads vs TV Ads [CHART]Rate this post via emarketer.com In Q1 2012, when asked how they viewed online video ads vs. TV ads, 62% told DIGIDAY and Adap.TV they viewed online video as a direct complement to TV, while only 10% said it was a replacement for TV. The number […]

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May 4, 2012 By David Erickson
Filed Under: Advertising, Television Advertising, Uncategorized, Video Advertising, Video Marketing Tagged With: Chart, Statistics

Marketers Align Online Video With TV Campaigns [CHART]

Marketers Align Online Video With TV Campaigns [CHART]Rate this post via emarketer.com About half of brand advertisers and agencies polled in North America believed that, out of the major advertising channels, the one most appropriate to align with online video was TV. Forty percent, though, said online video should be more aligned with display advertising, […]

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May 4, 2012 By David Erickson
Filed Under: Uncategorized, Video Marketing Tagged With: Chart, Statistics, Television

Social Media Penetration In Asia-Pacific Countries [CHART]

Social Media Penetration In Asia-Pacific Countries [CHART]Rate this post via emarketer.com Research and survey data also concurs with eMarketer’s analysis. According to the “Interconnected World: Communication & Social Networking” report from Ipsos, 83% of internet users surveyed in February 2012 in Indonesia had accessed a social media site once in the past three months. Read […]

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May 3, 2012 By David Erickson
Filed Under: International, Social Media Marketing, Uncategorized Tagged With: Asia Pacific, Australia, Chart, China, India, Indonesia, Japan, Market Penetration, Russia, Social Media, South Korea, Statistics

Indonesian Social Network Adoption, 2011-2014 [CHART]

Indonesian Social Network Adoption, 2011-2014 [CHART]Rate this post via emarketer.com eMarketer expects social network user growth (51.6%) in Indonesia to outpace the growth of internet users overall, for a total of 52.1 million social network users in 2012. This would rank Indonesia as the second-fastest-growing country of social network users in the world, narrowly beat […]

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May 3, 2012 By David Erickson
Filed Under: International, Social Media Marketing, Uncategorized Tagged With: Chart, Indonesia, Market Penetration, Social Media, Statistics

Indonesian Internet User Growth, 2011-2016 [CHART]

Indonesian Internet User Growth, 2011-2016 [CHART]Rate this post via emarketer.com After a 40% jump in internet users during 2011, eMarketer predicts internet users in Indonesia will grow 38.6% to reach 59.6 million in 2012, accounting for nearly a quarter of the total population. Read the rest at eMarketer.

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May 3, 2012 By David Erickson
Filed Under: International, Uncategorized Tagged With: Chart, Indonesia, Internet Use, Statistics

Weekly Shopping Chores, By Gender/Generation [CHART]

Weekly Shopping Chores, By Gender/Generation [CHART]Rate this post via emarketer.com The leading source of disruption may be obvious: sales or promotions, cited by 66% of shoppers in a January 2012 Integer Group and M/A/R/C Research survey. Coupons followed at 30%, while the next most popular reason shoppers buy items they did not intend to purchase […]

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May 3, 2012 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Generation X, Generations, Millennials, Online Behavior, Silent Generation, Uncategorized Tagged With: Chart, eShopping, Gender, Grocery, Grocery Store Marketing, Men, Online Shopping, Retail Marketing, Shopping, Shopping Lists, Statistics, Women

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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