Statistics

e-Strategy Trends’ continually updated collection of communications-related statistics for marketing, public relations, advertising and strategic communications professionals.

2011 TV Ad Spending [CHART]

via marketingcharts.com TV ad spend hit $71.8 billion in 2011, representing a 4.5% increase from $68.7 billion in 2010, and 12.7% growth from $63.7 billion in 2009, according to a May 2012 report from Nielsen. Spot TV claimed the largest share of spend, at 32%, while cable TV grew 5.4% year-over-year and network TV declined…

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Current Digital Marketing Capabilities for Marketers, Agencies & Publishers [CHART]

via marketingcharts.com Most marketers are not yet confident in their ability to execute complex digital marketing programs, details PulsePoint [download page] in May 2012 survey results. The study found that a multi-channel approach (referring to marketing programs using 2 or more channels) was the most commonly identified capability, at 65% of marketers, with just one-quarter…

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Brazilian Online Buyers, 2001-2011 [CHART]

via emarketer.com The future of ecommerce in Brazil is looking bright. According to the March 2012 “WebShoppers” report from e-bit, a leading ecommerce data provider in Brazil, the number of online buyers in the country reached 31.9 million in 2011, an increase of nearly 9 million over 2010. The firm reported that 2011’s growth was…

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US B2C eCommerce Sales, 2010-2016 [CHART]

via emarketer.com eMarketer predicts US B2C ecommerce sales will total $343.4 billion by the end of this year, up 13.8% from 2011. Beyond 2012, annual growth rates will decline by about 1 percentage point each year as the US online population nears full penetration and the US B2C ecommerce market reaches maturity. Read the rest…

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Average B2C eCommerce Spending Per User, 2006-2012 [CHART]

via emarketer.com Since 2009, the average amount US internet users spent annually shopping online has increased roughly $100 per year. This year, GroupM projects the average US internet user will spend $1,042 on ecommerce, with those in Canada trailing slightly, at $1,009 on average. Read the rest at eMarketer. Rate this post

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Average North American Ad Revenues Per User [CHART]

via emarketer.com According to GroupM, US users will spend just slightly more than their counterparts in Canada this year on ecommerce (a difference of $33), the firm expects advertisers to spend an average of $60 more per user to target US consumers in 2012. Compared to 2011, the US average ad spending per user is…

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Top Luxury Brand Mobile App Features [CHART]

via emarketer.com Mobile luxury shoppers were most interested in using apps to gain access to discounts. Forty-six percent of those who had downloaded or planned to download any mobile app said they expected a luxury app to provide them with a loyalty program. Early access to sales was the second-highest anticipated app feature, at 45%.…

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mCommerce For Affluent Smart Phone Owners [CHART]

via emarketer.com The Institute found that only a small number of wealthy smartphone owners (12%) had downloaded a luxury brand’s app. That’s something that luxury retailers may want to work on changing, as wealthy smartphone shoppers are fairly consistent mobile shoppers. The survey found that about two-thirds of wealthy smartphone owners said they shopped on…

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Millennial vs Gen X Mom’s Childrens’ Tech Use [CHART]

via emarketer.com Another survey conducted in July 2011 by BlogHer and The Parenting Group dovetails with Mom Central’s findings. Some 33% of Gen Y and 20% of Gen X moms who use the internet told BlogHer that their children had used smartphones by age 2. Slightly higher percentages of moms said their children age 2…

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