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Statistics

e-Strategy Trends’ continually updated collection of communications-related statistics for marketing, public relations, advertising and strategic communications professionals.

Online Content Consumption Frequency [CHART]

via emarketer.com Consumers have demonstrated a voracious appetite for online content that shows no signs of abating. In November 2011, research firm JZ Analytics conducted a survey of US internet users for semiconductor manufacturer Broadcom and found that nearly 87% of respondents consumed 11 hours or more of online content per week at their workplaces…

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Types Of Online Video Consumption [CHART]

via emarketer.com The immediacy and ease of streaming services continue to draw users in search of online video. According to the survey, 58% of respondents said they watched online videos on web-based streaming services that hosted user-generated content, such as YouTube. And more than one-third of respondents said they watched content on full-episode player sites,…

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In-Store Benefits Of Mobile Wallets [CHART]

via emarketer.com If those issues weren’t hard enough for proponents of mobile wallets to overcome, another problem remains: convincing consumers of the overall utility of the technology. About one-third of respondents said mobile wallets would be a more convenient way to pay, with 28% specifically citing coupons sent straight to the phone as an anticipated…

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58% Say Meh About Mobile Wallets [CHART]

via emarketer.com According to March 2012 panel-based research by marketing solutions agency Catapult, just one-quarter of US consumers were at least somewhat interested in using a mobile wallet for in-store purchases. In contrast, 58% were uninterested—including 41% who reported a complete lack of interest. Correspondingly, in January 2012, market research firm TNS found that 60%…

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Smart Phone Messaging Preferences [CHART]

via marketingcharts.com Despite having the ability to access different over the top (OTT) and instant messaging (IM) services on their devices, SMS is still the clear leader among smartphone owners when it comes to messaging, finds Acision in May 2012 survey results. 91% of the smartphone owners responding to the survey said they actively use…

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Retail eCommerce Spending, Q1 2007-Q1 2012 [CHART]

via marketingcharts.com US online retail (non-travel) spending reached $44.3 billion during Q1 2012, representing a 17% increase from $38 billion in Q1 2011, according to estimates from comScore. This marks the 10th consecutive quarter of positive year-over-year growth and 6th consecutive quarter of double-digit growth rates. The 17% year-over-year growth rate is also the largest…

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Mobile Finance Users By Generation [CHART]

via marketingcharts.com Consumers who engage with finance content and ads on their mobile devices (”mobile finance users”) are disproportionately young and male, and place a high value on brands, finds Millennial Media [download page] in a May 2012 study conducted in partnership with comScore. While 25-34-year-olds make up only 17% of the mobile audience, they…

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Global Crowdfunding Growth, 2009-2012 [CHART]

via marketingcharts.com Crowdfunding platforms (CFPs) raised $1.47 billion in 2011, up 72% from $854 million in 2010, and almost tripling the $530 million raised in 2009, finds massolution in a May 2012 report. The study predicts worldwide funding volume to almost double this year to $2.8 billion, driven by a 300% growth in equity-based (for…

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Current Digital Marketing Capabilities for Marketers, Agencies & Publishers [CHART]

via marketingcharts.com Most marketers are not yet confident in their ability to execute complex digital marketing programs, details PulsePoint [download page] in May 2012 survey results. The study found that a multi-channel approach (referring to marketing programs using 2 or more channels) was the most commonly identified capability, at 65% of marketers, with just one-quarter…

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