A new survey of social influencers worldwide from influencer platform Zine found that nearly 80% of respondents considered the Instagram to be their primary way of collaborating with brands.
Wyzowl conducted a worldwide survey of marketers in December 2017, finding that YouTube and Facebook were considered the first- and second-most effective video platforms for marketing—in that order.
Instagram established itself as a go-to channel for influencer marketing in 2017, according to new data from Klear. The analytics and social media marketing platform reported that the number of influencer posts on Instagram nearly doubled to a little more than 1.5 million posts worldwide between 2016 and 2017.
Sprout Social surveyed some 1,000 US internet users last September to find that two-thirds want brands to take a stand on social and political issues.
This infographic from LinkedIn lists nine tips for advertising on the social network, based on the social network’s 2018 advertising guide.
Streaming video has been popular with Millennials for some time, but it’s middle-aged Americans who are now getting in on the act. Almost 8 in 10 adults ages 35-49 accessed TV content from the internet in 2017, up from 53% just a couple of years earlier.
More than one-quarter of Alexa owners have asked their device about deals, recent research has revealed. Now, new data from Google and Peerless Insights indicates that Smart Speaker owners are most interested in receiving information about deals, sales and promotions from brands.
B2B marketing communication campaigns are facing difficulties reaching target audiences, according to the 2018 State of B2B Communications report from Ytel. The study finds a majority of survey respondents agreeing that they have a hard time getting their message and content in front of their target audience.
Garnering survey responses can be a notoriously challenging task, facing headwinds such as general dissatisfaction with market research and survey fatigue. Consider that telephone survey response rates plummeted from 36% in 1997 to just 9% in 2012.
About 7.5 million workers – or 5.1% of the workforce – commutes by public transportation on a typical workday. But in some metro areas commuting rates are far higher.