Statistics

e-Strategy Trends’ continually updated collection of communications-related statistics for marketing, public relations, advertising and strategic communications professionals.

Spotify Users, 2017-2019 [CHART]

Chart: Spotify Users, 2017-2019

This year, 58.4 million people in the US will use Spotify, making up 20.8% of internet users, according to eMarketer estimates. In contrast, Pandora will have 75.9 million users in the US this year. However, we expect Pandora’s US user base to decline slightly through the forecast period, while Spotify will see double-digit growth in 2018, as…

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