Recent surveys show that many marketers are already using buyer personas to help inform activity like content marketing.
This infographic from PWC illustrates the history of robotics and artificial intelligence.
This infographic from Leisure Jobs illustrates seven aspects of LinkedIn optimization.
Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.
While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.
More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.
Marketers are using a variety of email marketing competitive tools and tactics, but none are as popular as simply signing up for competitors’ newsletters.
Email marketers tend to rely on animated GIFs to get their video messages moving.
More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation.