A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.
Creativity remains one of the most important skills among successful senior marketers in the US and Western Europe.
Millennials may be just as annoyed by ads that block content as other people are, and many are turning to ad blockers to help combat that.
More than a third of consumers said they wanted to be able to easily share a mobile ad.
These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.
Legacy TV doesn’t only need to contend with the rapid ascent of subscription video-on-demand services, it also needs to face a new challenger: live video online.
Companies’ top content marketing priority this is growing their SEO/organic presence.
Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software.
Snapchat users are more engaged with Snapchat Stories than Instagram users are with recently-launched Instagram Stories, and US adults who have used either would rather use Snapchat stories.
The percentage of American adults who read books has remained relatively unchanged in the past few years.