Attitudes Toward Retailer Ads & Emails, December 2014 [TABLE]

Table - Attitudes Toward Retailer Ads & Emails

Among US email users who opened and read promotional emails from retailers—72% of internet users studied—fully 80% said they found it useful when a retailer sent them emails featuring recommended products based on what they had previously purchased.

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Pinterest Demographics, September 2014 [CHART]

Chart - Pinterest Demographics

Females likely accounted for a lot of Promoted Pin interaction.

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Frequency With Which People Click On Sponsored Social Posts, November 2014 [CHART]

Chart - Frequency With Which People Click On Sponsored Social Posts

Among US social networkers ages 13 to 64 who used Pinterest (30% of respondents), 33% said they clicked on promoted content at least weekly.

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Influential Sources For College Students’ Back-To-School Purchase Decisions, August 2014 [TABLE]

Table - Influential Sources For College Students

More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.

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