As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers.
This year, for the first time, more than half of the US population will use Facebook.
Innovation best practices can help businesses run more efficiently, but sometimes identifying and integrating them internally is challenging.
Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
Why people unsubscribe from marketing emails: Frequency continues to be the main culprit in email unsubscribing behavior, according to a survey from Fluent.
Starting a family or spending time with family ranks as the most important of 6 life goals for a leading 29% of young Americans aged 22-35.
Buyer personas are one of the top ways by which B2B marketers better understand their audiences’ needs for content creation purposes.
About three-quarters of consumers surveyed worldwide report being somewhat or very comfortable with companies using data about them to provide personalized experiences.
Marketers are constantly looking to better understand consumers and ultimately deliver an engaging experience.
Internet users worldwide believe that smart home devices will have an effect on their lives.