LinkedIn remains the most broadly used social network among the Fortune 500, with 93% of the companies analyzed maintaining an account.
Open rates tended to be highest for emails scheduled in the evening hours, and lower for those scheduled in the early morning and traditional work hours.
The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.
A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content.
When it comes to controversial social issues, around half of youth and Gen Xers feel that brands should stick with their core beliefs even if goes against popular opinion.
For some activities, mobile users have a clear preference about app vs. browser usage.
Consumer intention to be more active and lose weight is spearheading the adoption of wearables.
At the most basic level, boomers simply do not use smartphones as often as younger people do.
Many boomers have smartphones. But this ‘many’ does not rise to the level of ‘most.’
Among those who are using predictive marketing, most have not fully bought in.