Why Marketers Use Real-Time Marketing Tactics, March 2015 [CHART]

Chart - Why Marketers Use Real-Time Marketing Tactics

Marketers have embraced real-time marketing tactics to reach a multitude of goals, and their efforts aren’t just limited to social media.

Essential Data Sets For Marketing Success, December 2014 [CHART]

Chart - Essential Data Sets For Marketing Success

Econsultancy found that the most common use of data modeling was for attribution, among both client-side marketers and agency professionals worldwide.

Orange Is The New Black Fans On Social [INFOGRAPHIC]

Infographic - Orange Is The New Black Social Media Fans

This infographic looks at the demographics and psychographics of Netflix’s Orange Is The New Black fans on social media.

Content Buyers Consider Valuable Enough To Submit A Form, April 2015 [CHART]

Chart - Content Buyers Consider Valuable Enough To Submit A Form

B2B vendor websites are often lacking the content elements buyers perceive as being most important.

Marketers’ Use Of Phone Data, April 2015 [CHART]

Chart - Marketers

Few marketers and eCommerce professionals (predominantly based in Europe) agree that they use insight from phone calls to tailor on-site content.

Top Product Launch Go-to-Market Strategies, April 2015 [CHART]

Chart - Top Product Launch Go-to-Market Strategies

Understanding buyer needs or pain points counts as the most important go-to-market strategy for a product launch.