e-Strategy Trends’ continually updated collection of communications-related statistics for marketing, public relations, advertising and strategic communications professionals.
Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.Read More
In 2018, 84.0% of US companies with at least 100 employees and that distribute nonpromotional content for marketing purposes utilized digital content marketing. Adoption of digital content marketing hasn’t changed much in recent years. Among business-to-business (B2B) companies, adoption of digital content marketing in 2018 was slightly higher at 87%.Read More
The use of voice assistants powered by artificial intelligence (AI) and voice-activated devices is exploding in the US and around the world. These technologies have the potential to improve the healthcare system and change the way healthcare brands, providers and patients interact.Read More
The number of Baby Boomers watching digital video on a monthly basis might not be as high as younger generations, but the 37.7 million who will do so this year are more likely to use computers and streaming services than their smartphones.Read More