Facebook narrowly edges Twitter as the social platform that users believe is best for keeping up to date with news, sports or politics.
Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.
When GfK MRI asked US smartphone users about what mobile apps they checked first thing in the morning on a typical weekday, two-thirds said they looked at text messages, and 63% checked email.
Communication comes first for most US internet users—and even before coffee for a great many of them.
While technology can help marketers personalize at scale, a lack of it is also the biggest reason execs say they don’t personalize their content.
US small and medium-sized businesses (SMBs) use a variety of different metrics to gauge the success of their social media efforts.
Nearly three-quarters of mobile banking app users use a mobile payment app to pay a bill.
Trust in the institutions of government, business, media and NGOs has increased across the globe.
Increasing email list quality ranks as a more important goal of an email list strategy than increasing list size.
Data quality, segment selection and subject line are the elements that have the largest effect on email campaign response rates.