Podcast audiences continue to grow, and there are signs that advertisers are warming to their receptive audiences.
Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter.
Attendees are more likely to learn about events from friends and acquaintances (66%) than by any other means.
YouTube might be a favorite for teens, but ad campaigns on YouTube may get a better response from Baby Boomers.
Word-of-mouth continues to be the leading way by which teens & Millennials – as well as the greater population at-large – discover new movies, TV shows or other full-length video content.
There’s no denying that smartphones with biometrics will soon be the norm. But consumers are somewhat split when it comes to mobile devices with facial recognition capability,
eMarketer expects Snapchat’s US ad revenues will total $642.5 million this year. That’s down from $770 million eMarketer predicted in March 2017, and from $805 million forecast in July 2016.
Despite search ads’ maturity as a format, spending on them continues to grow at double-digit rates in the US, and will continue to do so for the foreseeable future.
One-third of ad and marketing execs said social messaging would sway their efforts in 2018, making it the top choice among survey respondents.
Despite potential financial restrictions, marketing remains a priority for small business decision-makers.