It probably comes as no surprise that the departments most involved in B2B purchase decisions varies by industry.
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.
Marketers point to A/B testing as the most effective CRO tactic, but also as the easiest to execute.
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.
Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video.
81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.
Nearly two-thirds of AI users in the US use these personal assistants to answer general questions.
Younger consumers spend more time per week watching video on their desktop or laptop, as well as playing games via their console.
US consumers spend an average of 35 hours per week watching live and timeshifted television.
The biggest reason why people did not watch news videos was fundamental to the nature of the medium: It’s just not as quick or convenient as reading.