Statistics

e-Strategy Trends’ continually updated collection of communications-related statistics for marketing, public relations, advertising and strategic communications professionals.

Stored Retail Email [CHART]

Chart: Stored Retail Emails

Half of US consumers prefer hearing from retailers by email than via social media, text, display ads or mobile apps, according to a survey report from Yes Lifecycle Marketing. However, the study indicates that the vast majority ignore at least some emails from retailers.

Read More