B2B Buyers’ Online Research By Channel, October 2014 [CHART]

Chart - B2B Buyers

Some 94% of B2B buyers report conducting some degree of research online before making a business purchase, including 55% who do so for at least half of their purchases.

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Top Industries By African-American Media Spend, October 2014 [TABLE]

Table - Top Industries By African-American Media Spend

African-Americans represent 14.4% of the American population, yet only 2.6% of major media advertising is spent on African-American media.

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Personalization’s Effect On Channel Conversion Rates, November 2014 [CHART]

Chart - Personalization

32% of marketers have experienced a major lift in search engine marketing conversion rates since implementing personalization.

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Consumers’ Relationships With Brands, October 2014 [CHART]

Chart - Consumers

45% of 16-34-year-olds agree that “brands play an essential role in my life,” a sentiment shared by fewer in the 35-54 (35%) and 55+ (25%) age brackets.

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