In a reversal from past research consumers are more likely to share good experiences than bad ones.
Voice-enabled assistants are becoming more popular, and are beginning to be used for digital commerce. But what about voice and TV?
B2C decision-makers are more likely to see customers’ email addresses as valuable than their phone numbers or social logins.
B2B marketers place a high value on obtaining an email address, and with good reason. This chart shows by how much.
Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.
Nearly seven in 10 US internet users surveyed by social media analytics and monitoring service Sprout Social in April 2017 were annoyed when brands used slang on social media.
More than a quarter of US internet users will block ads this year.
The steady adoption of smart cars goes beyond a consumer phenomenon.
Are driverless cars close to market, or is a full-fledged launch still well off in the future?
42% of marketing professionals said content marketing is the most effective email list growth tactic, while 50% said it’s the toughest to execute.