For email marketers, mid-week may provide the best engagement rates, but the weekends are when conversions are highest.
A recent study from Sprout Social shows that brands need to strike a very delicate balance with their social media promotions or risk losing their followers.
The presence of analytics skills on the marketing team is viewed as the most critical success factor for effective marketing over the next 2 years.
An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook.
Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
31.0% of respondents said they downloaded an app because a friend recommended it.
How online shoppers use dfferent forms of search during the purchase process.
Marketers are using the attribution-informed insights from this algorithmic approach to develop more precise strategies for targeting and adjusting media spends.
More than twice as many respondents said they rely on their editorial team for the production of native ads vs. their own native ad studio.