Starbucks will remain the most popular proximity mobile payment app, staying ahead of Apple Pay and other competitors. This year, 23.4 million people ages 14 and over will use the Starbucks app to make a point-of-sale purchase at least once every six months.
This infograpic by eMarketer breaks down the top podcast publishers, with National Public Radio and WNYC leading the list.
More than half (54%) of streaming video subscribers surveyed last year said they had signed up for a service to watch original content.
Americans spent 22.6 billion minutes on Amazon during December 2017, more than the combined total spent on the rest of the top 10 e-commerce retailers (16.6 billion).
Google shows an average of only 8.5 organic results on the first page of its US mobile searches, and just 8.7 on desktop searches.
Social networks are the most influential online media used by shoppers around the world when finding inspiration for their purchases.
30% of Smart Speaker owners have purchased an item online using their device, and about 1 in 8 (13%) have ordered food or services.
Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.
This year, 40.7 million people of any age in the US will use an Amazon Echo at least once a month, equating to two-thirds of smart speaker users.
These are the top actions taken by American mobile users after hearing a podcast ad, according to research conducted by Magid.