Social media professionals used an average of three social media tools to report on and analyze such efforts.
Nearly nine in 10 US companies with 100-plus employees will use social media for marketing purposes this year.
Nearly two-thirds of corporate execs said rising customer expectations had increased pressure to innovate.
77% of corporate execs agreed to some extent that the internet and consumer app companies were setting a new benchmark for customer experiences.
More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.
Some 58% of mobile app users will become inactive within the first 30 days after downloading an app.
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.
The only activity of those identified for which smartphones are the primary device is social media use.