Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.
58% of US business executives were already using AI—particularly in conjunction with big data technologies.
While no single factor has a very strong correlation with search rankings, Amazon’s sales rank has the highest correlation with search success on the platform.
Social Media Users’ Consumer Activities [CHART]Rate this post via marketingcharts.com Active social media users are more likely than the average person to have engaged in a variety of consumer activities, whether online or in person, finds a survey [pdf] released in June 2012 by Allstate, in association with National Journal. They are almost 10% more […]
Campaign Goals For Finance Mobile Ads [CHART]Rate this post via emarketer.com Advertisers said they were centering mobile finance campaigns on lead generation and registering potential customers; 70% of respondents named that as their top goal. Maintaining a market presence was a distant second at 16%. Those goals differed substantially from those of advertisers overall, which […]
Canadian Mobile Ad Spending, 2010-2016 [CHART]Rate this post via emarketer.com In 2011, mobile ad spending in Canada reached a relatively paltry US$80 million, according to eMarketer estimates, but that figure is expected to balloon past $777 million in the next four years, as “mobile-first” strategies begin to dominate marketers’ efforts. Read the rest at eMarketer.
Travel Marketing Budget Changes [CHART]Rate this post via emarketer.com According to Frommer’s and Tnooz’s “2011 Digital Marketing and Content Survey,” 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Read the rest at eMarketer.
How People Find Hospitality/Tourism Websites [CHART]Rate this post via emarketer.com The highest percentage of respondents, 28%, said they arrived at a website by typing in a web address. But search was a close second, at 27%. Read the rest at eMarketer.
How African Americans Feel About Their Mobile Phones, By Generation [CHART]Rate this post via emarketer.com A year-long survey by Experian Simmons that concluded at the end of November 2011 got a glimpse at some of these differences. Black mobile phone owners were more likely than their white counterparts (19.5% vs. 11.8%) and respondents in general […]
Top Methods For Building Customer Loyalty [CHART]Rate this post via marketingcharts.com Data from the “2012 Brand Loyalty Survey” indicates that providing exceptional 24/7 customer service is the most likely way companies can build loyalty with customers, with one-third of respondents citing this as the best way of forming this bond. This finding is mirrored by […]