Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.
58% of US business executives were already using AI—particularly in conjunction with big data technologies.
While no single factor has a very strong correlation with search rankings, Amazon’s sales rank has the highest correlation with search success on the platform.
via marketingcharts.com Active social media users are more likely than the average person to have engaged in a variety of consumer activities, whether online or in person, finds a survey [pdf] released in June 2012 by Allstate, in association with National Journal. They are almost 10% more likely than the average respondent to have consulted […]
via emarketer.com Advertisers said they were centering mobile finance campaigns on lead generation and registering potential customers; 70% of respondents named that as their top goal. Maintaining a market presence was a distant second at 16%. Those goals differed substantially from those of advertisers overall, which were more evenly split between focusing on lead generation/registrations […]
via emarketer.com In 2011, mobile ad spending in Canada reached a relatively paltry US$80 million, according to eMarketer estimates, but that figure is expected to balloon past $777 million in the next four years, as “mobile-first” strategies begin to dominate marketers’ efforts. Read the rest at eMarketer. Canadian Mobile Ad Spending, 2010-2016 [CHART]Rate this post
via emarketer.com According to Frommer’s and Tnooz’s “2011 Digital Marketing and Content Survey,” 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Read the rest at eMarketer. Travel Marketing Budget Changes [CHART]Rate this post
via emarketer.com The highest percentage of respondents, 28%, said they arrived at a website by typing in a web address. But search was a close second, at 27%. Read the rest at eMarketer. How People Find Hospitality/Tourism Websites [CHART]Rate this post
via emarketer.com A year-long survey by Experian Simmons that concluded at the end of November 2011 got a glimpse at some of these differences. Black mobile phone owners were more likely than their white counterparts (19.5% vs. 11.8%) and respondents in general (13.7%) to agree with the statement, “My [mobile] phone is an expression of […]
via marketingcharts.com Data from the “2012 Brand Loyalty Survey” indicates that providing exceptional 24/7 customer service is the most likely way companies can build loyalty with customers, with one-third of respondents citing this as the best way of forming this bond. This finding is mirrored by results from a Temkin Group report released in March, […]