Statisics
Concern For Ad Fraud By Type [TABLE]
Click fraud and bot traffic were some of the most-cited concerns about media planning and buying among US media agencies and brand marketers.
Read MoreUS Marijuana Use [MAP]
8.3% of Americans age 12 and over — 22 million people — used marijuana on a monthly basis in 2015.
Read MoreSocial Authority Affects Google’s Tweet Indexation [CHART]
Google is looking at more than simple follower count to pick out what tweets they want to index.
Read MoreCluttered Pages Kill Impressions [CHART]
via marketingvox.com “Messy webpages create a chaotic experience that’s frustrating for everyone involved, including readers, publishers and advertisers,” according to digital publisher SAY Media, which joined IPG Media Lab to find out how webpage chaos affects impressions.Their conclusion is that “Clutter is killing digital media,” as Troy Young, SAY Media president described. “Publishers keep adding…
Read MorePinfluence [CHART]
via emarketer.com Pinterest, in particular, is becoming an ever-more trusted network for female social network users looking for recommendations. According to February data from BlogHer, 81% of active female Pinterest users trusted the site for information and advice—even more so than Twitter and Facebook. Sites like Pinterest are also fostering a high degree of influence,…
Read MoreDemographics Of South Korean Social Media Users, 2010 & 2011 [TABLE]
via emarketer.com January 2012 data from Korea Internet & Security Agency (KISA) found the number of social media users remained fairly flat from 2010 to 2011, rising only 0.8 percentage points to 66.5% of all internet users. However, social media usage via a smartphone jumped nearly 30 percentage points to 31.5% in 2011, indicating a…
Read MorePreferred Coupons/Promotions Channels [CHART]
via emarketer.com The poll found that 27% of respondents preferred receiving digital coupons and deals as opposed to getting them offline, compared with 33% who still preferred print versions. Of those that favored digital, eight in 10 said the convenience of digital deals made them preferable, especially their direct delivery to email inboxes. Seven in…
Read MoreRich Media Ad Metrics, With & Without Video [CHART]
via emarketer.com via emarketer.com eMarketer expects strong growth in spending on display advertising, especially video, this year. In the US, eMarketer projects advertisers will increase video ad spending by 54.7% and up investments in standard banners by nearly 20%. eMarketer predicts much lower growth for rich media ads, however, at just over 4%, as brands…
Read MoreOnline/Offline Shopping For 2012 [CHART]
via emarketer.com A February 2012 survey by price comparison service PriceGrabber, a part of Experian, found most US online consumers plan to shop this year by combining online, brick-and-mortar and mobile retail channels. Read the rest at eMarketer. Rate this post
Read MoreIncremental Search Advertising Clicks [CHART]
via marketingcharts.com On average, half of the search ad clicks that occur with a top rank organic result are incremental, meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused, says Google in a March 2012 follow-up to a 2011 report. Looking…
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