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Home » Statisics

Concern For Ad Fraud By Type [TABLE]

Table: Concern For Ad Fraud By Type

Click fraud and bot traffic were some of the most-cited concerns about media planning and buying among US media agencies and brand marketers.

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January 10, 2017 By David Erickson
Filed Under: Advertising Tagged With: Ad Blocking, Ad Fraud, Ad Viewability, Bot Traffic, Click Fraud, Privacy, Statisics, Table

US Marijuana Use [MAP]

Map: US Marijuana Use

8.3% of Americans age 12 and over — 22 million people — used marijuana on a monthly basis in 2015.

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January 7, 2017 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior Tagged With: Map, Marijuana, Market Penetration, Pot, Statisics

Social Authority Affects Google’s Tweet Indexation [CHART]

Google is looking at more than simple follower count to pick out what tweets they want to index.

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July 8, 2015 By David Erickson
Filed Under: Consumer Behavior, Mobile Marketing, Online Behavior, Search Engine Marketing, Search Engine Optimization, Social Media Marketing Tagged With: Chart, Google, Social Authority, Social Media Optimization, Statisics, Twitter

Cluttered Pages Kill Impressions [CHART]

Cluttered Pages Kill Impressions [CHART]Rate this post via marketingvox.com “Messy webpages create a chaotic experience that’s frustrating for everyone involved, including readers, publishers and advertisers,” according to digital publisher SAY Media, which joined IPG Media Lab to find out how webpage chaos affects impressions.Their conclusion is that “Clutter is killing digital media,” as Troy Young, […]

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June 10, 2012 By David Erickson
Filed Under: Advertising, Display Advertising, Uncategorized, Web Development Tagged With: Chart, Statisics, Web Design

Pinfluence [CHART]

Pinfluence [CHART]Rate this post via emarketer.com Pinterest, in particular, is becoming an ever-more trusted network for female social network users looking for recommendations. According to February data from BlogHer, 81% of active female Pinterest users trusted the site for information and advice—even more so than Twitter and Facebook. Sites like Pinterest are also fostering a […]

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June 1, 2012 By David Erickson
Filed Under: Blog Marketing, eCommerce, Online Behavior, Social Media Marketing, Uncategorized, Visual Communications Tagged With: Chart, eTailing, Facebook, Gender, Influence, Pinfluence, Pintailing, Pinterest, Recommendations, Retail Marketing, Social Media, Statisics, Twitter, Visual Bookmarking, Women

Demographics Of South Korean Social Media Users, 2010 & 2011 [TABLE]

Demographics Of South Korean Social Media Users, 2010 & 2011 [TABLE]Rate this post via emarketer.com January 2012 data from Korea Internet & Security Agency (KISA) found the number of social media users remained fairly flat from 2010 to 2011, rising only 0.8 percentage points to 66.5% of all internet users. However, social media usage via […]

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June 1, 2012 By David Erickson
Filed Under: Baby Boomers, Demographics, Generation V, Generation X, Generations, International, Millennials, Silent Generation, Social Media Marketing, Technographics, Uncategorized Tagged With: Asia, Asia Pacific, Computers, Gender, Laptops, Men, Smart Phones, Social Media, South Korea, Statisics, Table, Women

Preferred Coupons/Promotions Channels [CHART]

Preferred Coupons/Promotions Channels [CHART]Rate this post via emarketer.com The poll found that 27% of respondents preferred receiving digital coupons and deals as opposed to getting them offline, compared with 33% who still preferred print versions. Of those that favored digital, eight in 10 said the convenience of digital deals made them preferable, especially their direct […]

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April 19, 2012 By David Erickson
Filed Under: Uncategorized Tagged With: Chart, Digital Coupons, eCoupons, Statisics

Rich Media Ad Metrics, With & Without Video [CHART]

Rich Media Ad Metrics, With & Without Video [CHART]Rate this post via emarketer.com via emarketer.com eMarketer expects strong growth in spending on display advertising, especially video, this year. In the US, eMarketer projects advertisers will increase video ad spending by 54.7% and up investments in standard banners by nearly 20%. eMarketer predicts much lower growth […]

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April 6, 2012 By David Erickson
Filed Under: Advertising, Display Advertising, Online Behavior, Uncategorized, Video Advertising, Video Marketing Tagged With: Chart, Statisics

Online/Offline Shopping For 2012 [CHART]

Online/Offline Shopping For 2012 [CHART]Rate this post via emarketer.com A February 2012 survey by price comparison service PriceGrabber, a part of Experian, found most US online consumers plan to shop this year by combining online, brick-and-mortar and mobile retail channels. Read the rest at eMarketer.

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March 30, 2012 By David Erickson
Filed Under: Consumer Behavior, Online Behavior, Uncategorized Tagged With: Chart, eShopping, eTailing, Online Shopping, Retail Marketing, Shopping, Statisics

Incremental Search Advertising Clicks [CHART]

Incremental Search Advertising Clicks [CHART]Rate this post via marketingcharts.com On average, half of the search ad clicks that occur with a top rank organic result are incremental, meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused, says Google in a March […]

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March 30, 2012 By David Erickson
Filed Under: Advertising, Online Behavior, Search Engine Advertising, Uncategorized Tagged With: Chart, Search Behavior, Statisics

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