Posts Tagged ‘Starbucks’
Smartphone App User Demographics [TABLE]
Mobile and social usage are major elements of Gen X’s digital activity, so it’s no surprise that those also figure into their shopping. But while such usage is a default behavior for millennials, Gen X is selective in using mobile and (especially) social as shopping tools.
Read MoreMobile Payment Users By Platform, 2018-2022 [TABLE]
In the ongoing effort to gain consumers’ attention, one effective media channel that’s often overlooked is the mobile wallet. eMarketer estimates that 55.0 million US mobile phone users will make a proximity mobile payment—one that’s completed on a mobile device at the point of sale—by the end of this year.
Read MoreUS Proximity Payment Users By Platform [CHART]
Starbucks will remain the most popular proximity mobile payment app, staying ahead of Apple Pay and other competitors. This year, 23.4 million people ages 14 and over will use the Starbucks app to make a point-of-sale purchase at least once every six months.
Read MoreFrequency Of Use Of Reward Program Apps, September 2014 [CHART]
Loyalty-focused apps have emerged as part of the mobile marketing landscape—with examples including Starbucks and 7-Eleven.
Read MoreUS Companies With The Best & Worst Customer Service, May 2014 [TABLE]
Comcast had the lowest customer service rating of the 233 companies measured, while USAA took the top spot for the second consecutive year.
Read MoreTop 10 Companies On Instagram, May 2014 [TABLE]
The top 10 Interbrand companies on Instagram (by follower size) are investing more time in the platform and drawing larger audiences, with each of the 10 now enjoying more than 1 million followers.
Read MoreTop Fast Food Restaurants, April 2013 [CHART]
A lot has changed in the past 5-10 years, but the endurance of McDonald’s as an American fast food icon seems to have stayed firm.
Read MoreTop 10 Brands With The Most Loyal Facebook Fans, February 2013 [TABLE]
Facebook, with a score of 66.6, came in second only to St. Jude Children’s Research Hospital (perhaps not best described as a “brand”), the leader with a score of 77.8.
Read MoreUS Fan Concentration & Top Facebook Brands, January 2013 [CHART]
The brands with the most fans on Facebook see a majority share of those fans residing outside the US.
Read MoreBlack Friday Check-Ins & Tweets, 2012 [INFOGRAPHIC]
This infographic from Silverpop looks at tweets and check-in data for the top 10 retailers with most check-ins on Black Friday this year.
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