Mobile will be particularly important for those looking to check in on Olympic event results, which is what Nielsen found to be the top mobile internet activity planned by US and UK users in 2008.
Research from Deloitte indicates that between 15% and 26% of internet users in France, Germany, the UK and US will watch at least some of the games on a PC or tablet—and in Germany, nearly half will watch via the mobile web.
Fully 49% of electronic and appliance shoppers use smartphones in-store, and 8.3% of sales in those stores are influenced by smartphones,according to new research from Deloitte.
Although only 19% of brand tweets are published on weekends, these tweets show engagement rates that are 17% higher than weekdays, according to a June 2012 Buddy Media report.
Short-form news and entertainment videos trumped long-form movies or television shows as the most popular videos watched by tablet users.
According to a March 2012 Online Publishers Association study, accessing content & information was the top reason US tablet users reached for their devices.
Sports led the way with the largest increase, at an impressive 287%, followed by news, with a 261% jump.
2011 Video Ad Interaction Rates, By Site Type [CHART]Rate this post via marketingcharts.com Within the different site categories measured, kids and family led with a 7.87% interaction rate, followed by B2B (6.46%), games (6.21%), and entertainment (5.34%). Automotive sites fared the worst in this metric, with an interaction rate of 2.65%. Kids and family sites […]
Top Brands’ Google+ Fan Engagement By Industry [CHART]Rate this post via emarketer.com Simply Measured also tracks which industries are performing well on Google+ and as of May 2012, nearly 2.7 million people had put an automotive brand in their Circles, pushing automotive ahead of electronics as the most popular industry. In February, electronics and beverages […]