e-Strategy Trends’ continually updated collection of sports marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
And a year-long Experian Simmons National Consumer Study, concluded last November, found one internet user in five had gone to online sports sites within the 30 days before being questioned.Read More
Mobile will be particularly important for those looking to check in on Olympic event results, which is what Nielsen found to be the top mobile internet activity planned by US and UK users in 2008.Read More
Research from Deloitte indicates that between 15% and 26% of internet users in France, Germany, the UK and US will watch at least some of the games on a PC or tablet—and in Germany, nearly half will watch via the mobile web.Read More
via marketingcharts.com Within the different site categories measured, kids and family led with a 7.87% interaction rate, followed by B2B (6.46%), games (6.21%), and entertainment (5.34%). Automotive sites fared the worst in this metric, with an interaction rate of 2.65%. Kids and family sites also saw the highest total CTR, at 0.6%, far ahead of…Read More