e-Strategy Trends’ continually updated collection of sports marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
College football is now almost as popular as professional football in the US. The study indicates that there’s been a substantial decline over the past 5 years in the number of pro football fans, down from 67% to 57% of the adult population.Read More
More than three-quarters of people in several countries across the world believe that their video viewing habits will change in the coming 5 years. The change that most people see coming is watching TV in virtual reality, as if they are inside the content.Read More
It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.Read More