College football is now almost as popular as professional football in the US. The study indicates that there’s been a substantial decline over the past 5 years in the number of pro football fans, down from 67% to 57% of the adult population.
The Star Wars: The Force Awakens trailer generated more than 58 million views during the week following its release on Facebook and YouTube alone.
The four Super Bowl televised broadcasts—the game itself, the pre-kick show, kick-off show and post-kick show—were the top four single-telecast programs last year.
Short-form news and entertainment videos trumped long-form movies or television shows as the most popular videos watched by tablet users.
According to a March 2012 Online Publishers Association study, accessing content & information was the top reason US tablet users reached for their devices.
Free vs. Paid Content by Category [CHART]Rate this post via emarketer.com Entertainment-focused content such as movies, music and magazines were purchased by the greatest number of US digital media professionals. In fact, 47% of respondents paid for movies, 36% for digital magazine access and 35% for music. In contrast, just 13% paid for news and […]