Posts Tagged ‘Sporting Goods Marketing’
Voice Commerce Appeal By Product Categories [CHART]
According to a Digitas survey, conducted by The Harris Poll, US smart speaker buyers are most receptive to buying personal care/wellness products (39%) and beauty supplies (38%) via voice commerce.
Read MoreProducts North Americans Plan To Buy Online By Category, March 2014 [TABLE]
When asked about the products they planned to purchase digitally in the next six months, 22% of US internet users cited cosmetics—the second-lowest response.
Read MoreOnline Purchase Plans By Category & Region, September 2014 [TABLE]
Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.
Read MoreHighly Anticipated Internet Of Things Technologies, May 2014 [CHART]
73% of US adults were unfamiliar with the concept of the Internet Of Things.
Read MoreProducts Researched Online Before In-Store Purchase By Generation, December 2013 [TABLE]
Many boomers have introduced a digital element into their shopping process, though less so than younger consumers.
Read MoreProducts & Services South Africans Buy Online, December 2013 [TABLE]
Books and items related to travel and entertainment were the top products and services purchased online by digital buyers in South Africa.
Read MoreOnline's Influence Over In-Store Sales By Store Type, April 2014 [TABLE]
Deloitte estimates that digital currently influences 36% of in-store sales, a figure it forecasts will likely rise to 50% by year-end.
Read MoreWhere American Internet Users Expect To Shop During The Holidays, 2011-2013 [TABLE]
Deloitte reports that 47% of respondents expected to shop online this holiday season, making it the most popular shopping channel.
Read MoreOnline vs In-Store Purchase Preferences By Product Type [CHART]
Consumers preferred online for research and locating specific items. They preferred stores for returns and ‘knowing exactly what was being purchased.’
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