According to a Digitas survey, conducted by The Harris Poll, US smart speaker buyers are most receptive to buying personal care/wellness products (39%) and beauty supplies (38%) via voice commerce.
When asked about the products they planned to purchase digitally in the next six months, 22% of US internet users cited cosmetics—the second-lowest response.
Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.
73% of US adults were unfamiliar with the concept of the Internet Of Things.
Many boomers have introduced a digital element into their shopping process, though less so than younger consumers.
Books and items related to travel and entertainment were the top products and services purchased online by digital buyers in South Africa.
Deloitte estimates that digital currently influences 36% of in-store sales, a figure it forecasts will likely rise to 50% by year-end.
Deloitte reports that 47% of respondents expected to shop online this holiday season, making it the most popular shopping channel.
Consumers preferred online for research and locating specific items. They preferred stores for returns and ‘knowing exactly what was being purchased.’