Display-related advertising continue to be the second-largest format, accounting for 30% of revenues in H1, down from 33% a year earlier as display’s 9% year-over-year rise trailed the overall average.
The company website remains the most important channel for content, with 88% of marketers citing it.
Content distribution vehicles such as company websites and email campaigns are seen as the most essential for content marketing, rated as either extremely important or important by 88% and 73% of survey respondents, respectively.
eMarketer estimates that video’s share of the overall digital display budget will rise from 23.4% this year to 30.7% by 2017.
This year, 21.7% of all digital display ad spending will be on mobile, rising to 48.4% by 2017.
The most cited metrics for evaluating sponsorships were sponsorship awareness (94%) and brand awareness (90%).
88% of companies worldwide used social media as a channel for leveraging sponsorships in March 2013.
Sponsorship spending, at $19.2 billion, will comprise 14% of total marketing spending in North America in 2013.
eMarketer estimates sponsorship spending in the US will rise 22.1% this year, from $1.54 billion in 2012 to $1.88 billion.