Fewer major publishers of premium digital content now believe display advertising on its own can cover the cost of producing quality content, let alone bring a profit.
A slight majority (52%) of marketers have used Sponsored Tweets, up from 47.3% last year and 39.4% in 2011.
Marketers rated face-to-face event attendance and face-to-face event sponsorship as the top two methods of developing awareness of new products and services, as well as generating targeted leads.
45% B2B marketers expected to increase search engine advertising spending.
Face-to-face event attendance is rated the most successful platform, by a fairly wide margin.
Online ad revenues grew by 15% year-over-year in 2012.