38.7% indicated that their data-driven marketing spending increased quarter-over-quarter, with another 41.9% reporting a steady level of spending.
Fifty-four percent of B2B marketers in North America said they planned to increase spending in 2012, with 60% reporting the same in 2011.
Total global corporate spending on sponsorships is slated to increase by 4.2% this year to $53.3 billion.
An estimated 51.7% of North American small and medium size business (SMB) online marketing service dollars are spent on the web presence.
Younger Baby Boomers (Americans born between 1956 and 1964) outspend older boomers (born between 1946 and 1955) on consumer packaged goods (CPG).
Total college market spending will grow to $405 billion this year, up 5% from $385 billion last year.
This infographic by shoeboxed.com details small businesses’ expenses.
The budget component score of the index stands at 46.1, down from 47.5 in July 2012, representing the lowest score of this year.
Parents and college students will spend an average of $907.22 this year on back-to-college items, up 12.2% from $808.71 last year, after 2 consecutive years of decline.
63% of consumers plan to spend up to $500 on back-to-school shopping this year (up from 48% last year), while a further 20% will spend between $500 and $1000.