Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
Faced with a marketing email from a brand they don’t want emails from, US adults are as likely to unsubscribe from the list (41%) as they are to ignore the email (41%).
57% of consumers reported having flagged a promotional email as spam due to a brand sending either irrelevant or too-frequent emails.
This infographic from SSLs.com highlights some of the milestones of internet history, from the first email to the first eCommerce transaction to the first tweet.
This infographic details Google’s major algorithm updates from 2003 to 2015, complete with dates and an explanation of the update.
Fully 67% of marketers said email list growth was very important to the overall success of their marketing program.
Email marketing decision-makers from the US, Germany and France believe that an average of 60% of their emails are delivered to the correct inboxes.
42% of US online adults delete most email advertising without reading it, down from 44% in 2012 and 59% in 2010.
Deliverability rates by industry showed not only clear winners and losers, but how inconsistent inbox placement rates are when looking beyond the global average.
September was the most difficult month to reach the inbox, while December and January were the easiest.