The fastest growth will come from the emerging markets of the world, especially the Middle East and Africa (where the base of social network users remains small) and Asia-Pacific.
Spending on mobile internet advertising in the US will top all other countries in the world for the first time this year.
Ad spending in China will reach nearly $53B next year, surpassing total spending in Japan for the first time.
Demographics Of South Korean Social Media Users, 2010 & 2011 [TABLE]Rate this post via emarketer.com January 2012 data from Korea Internet & Security Agency (KISA) found the number of social media users remained fairly flat from 2010 to 2011, rising only 0.8 percentage points to 66.5% of all internet users. However, social media usage via […]
South Korean Social Media Channel Preferences [CHART]Rate this post via emarketer.com Common social media activities, however, may be surprising to people not familiar with the South Korean market. KISA found that 84% of social media users read or kept a blog, 74.6% participated in online communities (often organized by topics such as food, fashion and […]
Asia-Pacific Social Media Users By Country, 2011-2014 [CHART]Rate this post via emarketer.com Social networks in Asia-Pacific—including those in Indonesia, Japan and China—are getting a lot of attention, and for good reason. As a whole, growth in the region has been spectacular, drawing in more users while also supporting a growing ecosystem of proven players and […]
B2C eCommerce In Australia, South Korea & India, 2006-2012 [CHART]Rate this post via emarketer.com Although the two growth estimates show a huge variance, both figures are considerable. The increase is due to two factors: First, eMarketer estimates that online buyers will approach 70% of all internet users in 2012, for a total of 9.5 million. […]
Global Social Media Growth, By Country [CHART]Rate this post Middle East and Africa together experienced a 33.9% increase in social network users in 2011, while Asia-Pacific’s user population grew 27.5%. Both regions will continue to see double-digit percentage gains through 2014. By contrast, North America’s growth rate was just 9.5% in 2011 and is expected […]
Social Media Penetration In Asia-Pacific Countries [CHART]Rate this post via emarketer.com Research and survey data also concurs with eMarketer’s analysis. According to the “Interconnected World: Communication & Social Networking” report from Ipsos, 83% of internet users surveyed in February 2012 in Indonesia had accessed a social media site once in the past three months. Read […]