China became the largest market this month, surpassing the US for the first time.
Average spending per user is lower in China but the sheer growth in China’s digital buyers is staggering.
The US will remain the single country with the largest share of worldwide B2C ecommerce spending, at 29.6% in 2013—down from 31.5% in 2012 despite relatively strong growth.
North America accounts for the greatest share of all digital ad spending, at 39% as of the end of 2012.
The fastest growth in 2012 came from North America, especially the US, where mobile search and display ad spending was up 220%.
An interactive infographic by Cicsco that takes a look at Millennials’ views on technology, privacy and identity.
The fastest growth during the forecast period will come from Latin America, where ad spending is up 11% this year to $34.66 billion.
The most important objective in using social media was to improve customer communications and relationships (67.5%).
Facebook was overwhelmingly the top choice among South Korean organizations, with 91% of them using the social network.
Growth in Facebook users will follow a similar pattern. eMarketer forecasts that Facebook will have nearly 826 million users around the world this year.