Those ages 55 and up were significantly more likely than average to say they never had downloaded an app on their smart phone.
Varying levels of tablet ownership exist among mobile phone users, ranging from just 12% in Japan to 53% in Singapore.
The fastest growth in social network usage is happening in less-developed markets.
The highest penetration of social network users as a share of total population occurs in the Netherlands, where 63.5% of all residents are social network users.
Western Europe and North America are the only regions in the world where a majority of the online population is also a digital buyer.
Other fast-growing regions include Latin America, where total spending will reach $45.98 billion this year, or 3.8% of the total.
Asia-Pacific already accounts for nearly a third of all B2C eCommerce sales in the world, a share of the total just below North America’s.
Asked what they would do if they saw a friend like a product on social media or a social networking site, around 3 in 10 consumers from around the world said they would check out the product themselves.
Though Asia-Pacific will have the largest social network population worldwide through 2017 and the Middle East and Africa will have the second-largest audience starting next year, their population penetration rates are among the lowest.
Consumers were more likely than marketers to choose traditional media sources such as newspapers and TV as best for advertising (47% vs. 41%), and also more likely to see their family, friends and co-workers as influential (31% vs. 22%).