Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations.
There are 4 primary reasons why consumers go online: interpersonal connections; self-expression; exploration; and convenience.
Among US internet users who used social networks to follow sports, Facebook was the top platform used, cited by 70% of respondents—30 percentage points ahead of No. 2 YouTube.
Books and items related to travel and entertainment were the top products and services purchased online by digital buyers in South Africa.
Digital buying wasn’t too frequent of an activity, with just 4.0% and 16.3% of internet users saying they did so once a week or month, respectively.
49.9% of mothers in Great Britain with kids ages 0 to 5 accessed the internet via a mobile device in 2013, vs. just 29.9% of Great Britain’s total population.
The majority of non-voice mobile time is likely being spent with apps rather than the mobile web.
6 in 10 mobile internet users from 14 key markets around the world say they typically go online to surf the web mostly (37%) or exclusively (23%) from their mobile phone.
Smartphone owners across 5 markets – the US, Brazil, China, South Africa and Indonesia – are more likely to be using social messaging applications on a daily basis than making voice calls, sending texts and emailing.
Across the 24 countries tracked, an average of 24% said they’d best describe their amount of sharing as either most things or everything.