Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month.
Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software.
AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.
Publix enjoys the best customer experience rating of 293 companies measured.
One-third of companies who use freemium offers generate a majority of their new business from the model.
Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.
When asked about the products they planned to purchase digitally in the next six months, 22% of US internet users cited cosmetics—the second-lowest response.
Gmail’s tabbed inbox seems to be having a positive influence on promotional emails’ inbox placement rates.
Deliverability rates by industry showed not only clear winners and losers, but how inconsistent inbox placement rates are when looking beyond the global average.