Close to half of Snapchat’s adult audience was aged 35 and older as of December 2016, marking a dramatic change from a year earlier.
This infographic from M2 Onhold illustrates how Snapchat can be used for marketing purposes.
Legacy TV doesn’t only need to contend with the rapid ascent of subscription video-on-demand services, it also needs to face a new challenger: live video online.
Teens aren’t the only ones turning to YouTube to consume video content, young adults ages 18 to 20 are as well.
Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video.
In the battle among the social networks to attract new users, 2016 will be a banner year for Snapchat.
Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [PDF] from Edison Research and Triton Digital.
The one format that is driving significantly higher shares on Facebook is videos.
This infographic from Quick Sprout illustrates some of the elements that go into creating create posts for YouTube, Facebook, Twitter, Pinterest, and Google+.
YouTube videos only make up roughly one-quarter of all videos posted by brands on Facebook.