70% of smartphone app downloaders and 65% of tablet app downloaders reported having used apps during the prior 30 days while alone or by themselves.
Twitter users are more likely than non-users to watch various types of video content during a typical week.
TV shows that live-tweet have a better follower growth rate than those that don’t.
One-quarter of respondents to Nielsen’s Q4 2013 survey claimed to be aware of more programs as a result of social media, up from 18% during the year-earlier period.
Roughly 6 in 10 binge-viewers (defined as TV viewers who watch at least 3 episodes of the same TV show in one sitting) agree that they enjoy binge-viewing because they don’t have to watch ads.
Some 43% of US adults are media multitaskers who regularly go online while watching TV.
TV multitasking is on the increase, and some 82% of US adults at least occasionally go online while watching TV.
Twitter-supported TV campaigns drive increased awareness, favorability and sales, ultimately leading to higher ROI.
World Cup viewership is expected to set new peaks.
This infographic from Offerpop illustrates marketing efforts that are taking advantage of World Cup fever.