Amazon’s US advertising revenue was expected to reach $1.65 billion in 2017 before almost doubling to $3.2 billion by 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter, combined. New survey results demonstrate that B2C marketers are taking note of Amazon’s potential in the advertising business, and that a sizable share are already advertising with the eCommerce giant.
NetBase created this infographic to illustrate the findings of their research about fashionistas’ online influences.
While 48% of Hispanics involved social networking sites in their shopping activities, only 31% of non-Hispanics did so.
Some 55% of surveyed consumers say they are mostly willing to share information with retailers in order to get a better shopping experience, and 57% say they are somewhat willing to do so.
Men report being more than twice as likely as women to have purchased a product or service after discovering it on Pinterest, per results of a Compete survey.
via marketingcharts.com 1 in 4 online shoppers, who shop at least quarterly online and login to their Facebook account at least monthly, have made a purchase based on a social recommendation, details Sociable Labs in a March 2012 report. 62% of survey respondents said they had ever read a comment on their Facebook page from […]